OVERVIEW

Intuit’s Consumer Group (CG), a team serving the needs of over 40+ million US consumers to file their annual tax returns, is looking for a Principle Marketing Manager to develop a unified GTM strategy for experiential and grassroots campaigns for TurboTax local activation strategy. This role will focus on developing and executing local marketing campaigns to promote TurboTax’s new 500+ retail store presence delivering on the overall local marketing team strategy and fiscal year forecast targets. The Principal Marketing Manager will oversee the strategy planning, execution, and evaluation of marketing initiatives aimed at increasing in-person engagement at our locations.
We’re looking for a local activation marketplace expert with a passion for innovating, great collaboration skills, a test and learn mindset, and growth mindset. At Intuit, we’re looking for people invigorated by our mission, values, and bring prosperity to the world. This position is ideal for an individual with a passion for community building, a talent for event planning, and a proven ability to translate local marketing strategies into measurable results. The GTM Field Marketing Strategy Principle Marketing Manager will report to the Director of Media & Performance Marketing based in San Diego, CA.

DRIVE TURBOTAX LOCAL EXPERIENTIAL AND GRASSROOTS EXPERIENCES TO DRIVE FOOT TRAFFIC TO OUR KEY LOCAL STORES

• Develop, coordinate, and implement an integrated field local strategy including experiential and grassroots campaigns, starting with strategy, brief and working on executing and measuring performance to engage the community and drive in-store traffic.
• Lead, manage and support the media AOR in developing strategic media plans & Go-to-Market Campaign Planning. Leverage consumer/market insights and media trends to develop hypothesis-driven strategies and GTM tactics to deliver on business objectives.
• Ensure media execution is in line with media strategy. Manage strategy and development of media and communications plans for 360-degree campaign activation
• Partner with our events agency to deliver results oriented media investment decisions (how much, where, when, which channels, etc…)
• Transform performance results, customer behavior insights, and learning into actionable strategy and planning to drive a system of media excellence for the TurboTax brand
• Competitive/Market Analysis — Track competitive local creative messaging and media activity, draw implications about business strategy, and establish contingency and action plans. Work with business partners to determine the impact of competitive intelligence on broader business plans.
• Partner with business leaders to align to key local marketing strategic priorities and develop amazing plans to deliver growth for our local stores

Please refer the Job description for details