KATKIN’S OPPORTUNITY

Did you know that some cat food contains as little as 4% meat? Cats are carnivores – they need meat to thrive – but cat food companies use powdered animal derivatives because it’s cheaper and easier, and they top it up with grains and fillers that cats find hard to digest. It’s all about shelf life and profit, not what cats really need.
We do things differently at KatKin. We’re changing the cat food industry, with our 100% Fresh-cooked premium meat recipes, delivered to doorsteps everywhere. Each recipe is designed by our in-house vets and nutritionists to be the very best (and tastiest) nutrition for cats.
KatKin is building a global challenger brand in cat health and wellbeing, going after a $50B global market. Beyond the core product of Fresh food for cats, KatKin’s vision is to build a set of products and services for Cat Parents to manage their cats’ health. Everything from litter and treats to digital health management for your cat.
Today, KatKin is a UK D2C business with an established retail presence across the UK and Europe, and is planning to launch international markets from 2025 onwards.

WHO WE ARE LOOKING FOR:

• You’re deeply passionate about UX and UI design, with strong experience designing digital products. Experience in subscription-based DTC products is a plus.
• You’re fluent in both web and mobile design; experience designing native apps is a bonus.
• You’re confident using modern design, prototyping, and research tools (e.g., Figma, Loveable) to explore and communicate ideas effectively.
• You’re collaborative, pragmatic, and outcome-oriented, able to align diverse stakeholders while staying focused on customer value.
• You communicate clearly and with purpose, whether through prototypes, slides, async docs, or live walkthroughs.
• You’ve directly influenced customer retention or growth, and understand how to balance user value with business outcomes.
• You’re a creative thinker who knows how to challenge conventions and spot opportunity in constraint.
• You have a systems mindset, able to zoom out to see patterns and zoom in to refine components down to the pixel.
• You are versatile; you can be hands-on with delivery, and you can also look further afield to strategise for the future.
• You’re a self-starter who thrives in ambiguity, asks the right questions, and moves ideas forward with clarity and energy.
• You love a fast-paced, evolving environment, and are comfortable making progress with imperfect information.
  Note: If your answers to the application questions about your interest in KatKin and this role is generated by AI, your application will be automatically rejected. We’re looking for your genuine motivations.

ABOUT US

We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive.
We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact terrie@katkin.com

As Senior Product Designer, you’ll play a pivotal role in shaping the journeys that build meaningful connections with our customers. From new cat parents looking to give their kittens the best start in life, to struggling cat parents seeking advice and alternatives, you will be creating innovative solutions to solve their problems effectively.
Reporting to the Senior Product Manager, your primary focus will be on retention, especially enabling self-serve, driving organic cross-sell, and fostering continuous engagement and customer satisfaction. You will collaborate closely with the Retention team and Customer Experience team to craft thoughtful and high-performing experiences across the entire lifecycle of customers. From empowering cat parents to tailor KatKin to their lifestyles, to providing timely support in their cat care routines, you’ll play a key role in shaping KatKin’s Digital Product to be a trusted companion for cat parents.
You will lead the evolution of our Digital Product Design System and the implementation of a component library with strong input from the team, empowering them to move faster with exceptional quality, consistently.
You will champion best-in-class UX practices. Working in a product trio, you will also have great influence in product roadmap, strategic project executions, and the team’s ways of working. We’re building one of the most respected product design teams in London, where craft, strategy, and culture meet. You’ll help shape that.