At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.
We are seeking a visionary Principal Product Designer (IC Director) to help lead our AI efforts and shape the future of building on the web, giving teams the superpowers to create experiences that interact with people on a new level of sophistication and personalization. This is not about building a feature or product, but a transformation of an entire platform at each stage of the development process, that applies to the best of our knowledge what it means to be a builder. This role involves deep collaboration across teams to strategize, explore, validate, and build solutions, and will require deep dives into data, journeys, and technical architecture to build experiences and tools that cater to diverse team sizes and roles.
The ideal candidate will have a strong track record of launching user-centric products that pushes the brand forward, operating at both strategic and tactical levels, and driving alignment across cross-functional teams and product areas. This person should be equally comfortable defining long-term vision and sweating the details of design execution, and excel at distilling complex, technical concepts into simple and highly crafted experiences.

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We’ve structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: $234,000 - $344,000
• Zone B: $220,000 - $323,000
• Zone C: $206,000 - $309,000
  This role is also eligible to participate in Webflow’s company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
  Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
  Reporting to the VP, Product & Content Design

As a Principal Product Designer, you will …

• Lead ambitious, strategic design initiatives focused on agentic experiences from new product features, sub systems, component based design system, and tooling.
• Own and articulate a compelling vision that charts a path enabling powerful creation, automation, and orchestration along the development lifecycle.
• Collaborate proactively with cross-functional teams including Product Management, Engineering, Brand, Marketing, Sales, and Data to shape cohesive strategic roadmaps, ensure effective go-to-market execution, and foster alignment across complex, cross-team initiatives.
• Rapidly prototype, test, and iterate innovative concepts to validate hypotheses, clarify strategic directions, build team alignment, and maintain momentum towards delivering exceptional, user-centered experiences.
• Elevate the overall quality, consistency, and trustworthiness of Webflow’s platform by establishing and expanding design standards, mentoring fellow designers, and continuously evolving Webflow’s design systems and user experience practices.
• Act as an influential thought leader, internally and externally, informed by qualitative and quantitative user research, developments in AI technologies and tooling, and competitor strategies.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we’ll help you incorporate them into your role.