Your Role

The Principal Product Manager owns the strategy, prioritisation, and performance of a defined product domain, Member Moment, or strategic capability.

The role is accountable for translating member, partner, operational and commercial needs into transparent product outcomes, ensuring investment is directed towards the opportunities that create the greatest value for members, partners and Flybuys.

- Define and communicate the strategic direction for a product domain, Member Moment or strategic capability.

- Develop and maintain a clear product vision and roadmap aligned to Flybuys' strategic priorities, identifying opportunities to improve member, partner and commercial outcomes through innovation, simplification and optimisation while balancing short-term delivery and long-term value creation

- Act as the accountable owner for prioritisation and trade-off decisions within the product domain.

- Ensure investment and delivery resources are directed towards the highest-value opportunities by evaluating customer impact, commercial benefit, risk, effort and strategic alignment, with clear rationale for decisions to prioritise, defer or stop work.

- Define clear product objectives, value hypotheses and performance measures, ensuring product investments deliver measurable improvements in engagement, satisfaction, commercial performance or operational efficiency.