OVERVIEW

Mailchimp’s mission is to help small and mid-sized businesses grow through better marketing, data, and automation. Our Integrations Product team plays a critical role in making that possible by connecting customer data from the platforms our users already rely on — and turning that data into actionable signals across Mailchimp’s product surfaces.
We’re looking for a high-impact Growth Product Manager to lead one of Mailchimp’s strategic growth opportunities: driving PLG conversion and activations from our integration with Wix.
This PM owns conversion rate (CVR) performance from Wix-referred users — identifying and removing friction from the sign-up experience through to early value. While this role does not own onboarding or activation product surfaces directly, it plays a critical role in optimizing the funnel by partnering closely with other PMs on Activation & Usage and driving high-velocity experimentation, and working directly with engineers and designers in those product areas.

• Lead funnel analytics and user research to uncover drop-off points and opportunities to improve conversion from Wix traffic
• Define and execute a data-informed growth strategy tailored to Wix traffic, vertical nuances, and Mailchimp’s PLG motion
• Partner across teams (Activation, Onboarding, Audience, R&A, SMS/Email) to influence roadmap priorities that accelerate key funnel improvements and own the implementation of those product activations
• Design, execute, and analyze A/B experiments that improve conversion, feature exposure, and early retention
• Establish and track funnel metrics and KPIs; communicate insights across the company in partnership with Product Data Science
• Create scalable growth frameworks that can be replicated across other partner ecosystems
• Collaborate with product marketing and partnerships to ensure value prop alignment for Wix sign-ups — this reflects the GTM collaboration that often supports PLG succes