At Paired, we’re on a mission to help romantic couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together. Backed by expert advice and cutting-edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day.
And it works. Our app is the #1 couples app globally with +12M downloads, +250,000 daily active users, and more than £5M of fundraising to date. We’ve won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health.
Although we are a remote-first team hiring in the UK, Spain, Germany, Ireland, Denmark and the Netherlands keeping our employees connected remains extremely important. To bring everyone together, we meet three times a year at various European locations for focused co-working weeks and dynamic team-building activities.

REQUIREMENTS

• Extensive experience in individual contributor roles at high-growth consumer companies, with a proven track record of driving complex initiatives across multiple teams
• Demonstrated success in setting and executing product strategy at scale, particularly in environments where personalisation and retention are key
• Deep commitment to understanding customer needs and using that empathy to shape product strategy
• Exceptional communication and collaboration skills, with a talent for influencing and aligning cross-functional teams. You excel at bringing people together to get things done
• Track record of building products in fast-moving environments
• Skilled at navigating ambiguity, prioritising high-impact opportunities, and aligning stakeholders around critical trade-offs
• Keen eye for design and a passion for crafting experiences that users love
• Strong analytical mindset with a data-driven approach to decision-making
• Passionate about our mission to expand the reach of relationship care to more people
• Must reside in one of the six countries we recruit from and have the legal right to work there (no visa sponsorship available; we hire in GB, ES, DE, IE, DK, NL)

ABOUT THE ROLE

As a Principal Product Manager at Paired, you will lead the strategy and execution of our Connection pillar — the core of the Paired experience — and extend your influence across related initiatives to drive cohesion, innovation, and long-term impact.
You’ll operate at a strategic level while also diving deep into execution. You’ll work as part of a squad including engineers, designers, analysts and content experts along with stakeholders across the company to solve complex, ambiguous product challenges and create leverage that improves the product experience for millions of couples.
This is a unique opportunity to shape the product direction in an emerging category, bringing a product loved by millions of couples to the mainstream while working with colleagues who have extensive experience shipping top-grossing apps.

WHAT YOUR ROLE ENCOMPASSES

• Drive product vision and strategy: Lead the strategic direction for Connection and intersecting experiences, aligning cross-team efforts to amplify retention and deepen relationship impact for users
• Elevate personalisation at scale: Champion the use of advanced technologies and systems to deliver deeply personalised, adaptive experiences for every couple journey
• Create clarity from ambiguity: Frame complex, open-ended challenges into clear product bets and architectural decisions that scale and endure
• Be data-informed: Conduct user research and analysis to generate insightful user-centric hypotheses for testing, aimed at improving engagement and long-term retention
• Define and evolve product systems: Set the foundation for scalable experimentation and learning culture, shaping frameworks and tools that help the team learn fast and iterate intelligently
• Act as a company-wide thought partner: Influence product direction beyond your domain, working with senior leadership to drive cross-org priorities and long-term innovation
• What this role is not: We are not looking for incremental thinkers. We expect the successful candidate to truly empathize with couples’ needs and challenge the status quo