Principal Product Manager, Product Led Growth & Platform at ChowNow
Remote, Oregon, USA -
Full Time


Start Date

Immediate

Expiry Date

12 Nov, 25

Salary

193.0

Posted On

12 Aug, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

Are you a senior product leader who wants to drive transformational change at scale, has deep expertise in product-led growth, and is passionate about empowering small businesses to compete in the digital economy? If so, continue reading!

ABOUT US:

ChowNow is one of the leading players in off-premise restaurant technology. As takeout becomes a vital revenue stream for independent restaurants, our platform helps owners focus on what they do best—serving great food—by offering solutions across the entire digital dining experience. From building branded websites and mobile apps, to powering online orders, managing menus, consolidating delivery, and running targeted marketing, we give restaurants the tools to grow on their own terms.
We support over 20,000 restaurants across North America, helping process $1B+ in gross food sales while saving our partners over $700M in third-party commission fees. Through our white-label ordering solutions, a growing demand network (including Google, Yelp, Apple, and Snap), and a diner-friendly marketplace, we empower independent restaurants to own their customer relationships and avoid inflated pricing and fees charged by 3rd party delivery apps like Uber and Doordash.
Founded in 2012, we’ve navigated rapid growth and transformation—from startup roots through the pandemic boom—and are now beginning an exciting new era under our CEO, Kanika Soni. As we evolve with new leadership and cutting-edge tools, we’re deepening our commitment to helping local restaurants thrive in the digital economy.

Responsibilities
  • Drive Product-Led Transformation:
  • Partner with the executive team to reimagine ChowNow’s go-to-market strategy through self-service
  • Lead the transition from sales-led to product-led growth, setting the vision and roadmap
  • Build ChowNow’s new self-service onboarding experience
  • Create viral growth loops that help restaurants organically discover and adopt our platform
  • Own the Restaurant Journey:
  • Take full ownership of the restaurant lifecycle from first touch to power user
  • Reduce time-to-first-order from days to minutes through intelligent onboarding
  • Build activation playbooks that adapt to different restaurant types and needs
  • Systematically improve conversion at every stage of the funnel
  • Build Platform Infrastructure:
  • Design authentication and payment systems that support self-service at scale
  • Create APIs and developer tools that enable third-party integrations
  • Ensure platform reliability and performance as we scale
  • Balance simplicity for restaurant owners with power for advanced users
  • Drive Measurable Impact:
  • Define and track north star metrics for product-led growth
  • Run experiments to optimize conversion, activation, and expansion
  • Build data infrastructure to understand user behavior and identify opportunities
  • Present insights and recommendations to executive team
  • Collaborate Cross-Functionally:
  • Partner with Sales and Marketing to align PLG with internal stakeholders
  • Work with Engineering to build scalable, reliable platform features
  • Collaborate with Customer Success to understand restaurant needs
  • Influence company-wide shift toward product-led thinking
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