CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It’s time to rethink ROI - your return on incentives - with CaptivateIQ.
With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.
Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!

REQUIREMENTS:

• 5+ years in B2B SaaS product marketing and 8–10 years of overall professional experience
• Experience launching new products and driving GTM strategy
• Experience working closely with Product Management, Marketing and Sales
• Deep understanding of competitive intelligence and how to use it to differentiate and win deals
• Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging
• Track record of partnering with Sales and Marketing teams to drive pipeline and revenue
• Data-driven mindset, with the ability to measure and iterate on success
• Driven, resourceful, and motivated to go the extra mile to help teams succeed.

ABOUT THE ROLE:

As a Principal Product Marketing Manager, you’ll play a critical role in shaping and executing the go-to-market strategy for new products and our commercial segment. This high-impact position combines strategic ownership with cross-functional collaboration. You’ll lead positioning, messaging, and enablement for both new products and our commercial segment to help us differentiate and win in a dynamic market.
You’ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value.

RESPONSIBILITIES:

• Product Launches & GTM Strategy: Own product marketing for new solutions—partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth.
• Sales Enablement & Commercial Strategy: Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenue.
• Competitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and Product.
• Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies.
• Customer & Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction.
• Content & Collateral Development: Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity.
• Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond.
• Evangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base.