HOW YOU CAN MAKE A DIFFERENCE

HealthEquity is seeking a Principal Product Marketing Manager to lead the strategic positioning, go-to-market execution, and market intelligence for our product suite. This senior-level role will be instrumental in defining messaging, driving product adoption, and amplifying HealthEquity’s presence in the market. The ideal candidate is a strategic thinker, storyteller, and market expert who can translate complex product capabilities into compelling value propositions that resonate with clients, members, partners, and brokers. As a key cross-functional leader, you will collaborate closely with Product, Sales & Relationship Management, Marketing, and Operations to ensure alignment on positioning, messaging, and customer engagement strategies. This role knows our competitors: what they do today and what they plan to do in the future. The Principal Product Marketing Manager knows our buyers better than they know themselves, including how they make their buying decisions. This role backs up strategic insights with market evidence and then uses that knowledge to drive the development of positioning and messaging that resonates with the market and empowers our marketing team and sales channels to be successful.