Overview

Join Waters at an exciting time as we expand the impact of our pioneering technologies.

As a Product Marketing Manager, you will work at the intersection of science, innovation, and commercial strategy; collaborating with world-leading researchers, product teams, and global marketing colleagues to bring breakthrough analytical capabilities to customers tackling some of the most challenging questions in structural biology, omics, (bio)pharma, and F&E research.

This is a unique opportunity to shape the future of mass spectrometry while working in a highly collaborative, science-driven environment with a culture of innovation and continuous learning.

Responsibilities

Product Strategy & Lifecycle Management

• Define and own product vision, strategy, and multi‑year roadmap.

•Lead the full lifecycle—from concept and development through launch and continuous improvement to EOL decisions.

•Prioritize features and initiatives based on customer value, business impact, and resources into clear product requirements.

Customer & Market Insight

•Conduct customer discovery, VOC programs, and competitive analysis.

•Build and nurture strong relationships with global key opinion leaders and strategic customers to inform roadmap decisions, co‑create solutions, and generate endorsements and advocacy.

•Monitor product performance and adjust strategy, roadmap, and marketing campaigns accordingly.

•Maintain strong understanding of customer needs and market dynamics.

Product Marketing & Commercialization

•Develop value propositions, positioning, messaging, and product narratives.

•Apply the four Ps (Product, Price, Place, Promotion) to guide commercialization strategy.

•Lead go‑to‑market planning and product launches across Marketing, Sales, and Operations.

•Create sales enablement materials and support customer‑facing teams with training and content.

Growth, Adoption & Revenue Enablement

•Drive product adoption and revenue achievement through targeted communication, campaigns, and education.

•Partner with Growth Marketing and strategic marketing initiatives teams on demand generation and awareness programs.

•Improve customer onboarding and engagement to increase retention and satisfaction.

Cross‑Functional Alignment

•Collaborate with R&D, Engineering, Marketing Services, Sales, Technical Support, Field Service, and Operations to deliver high‑quality products on time and within budget, removing obstacles and making trade‑off decisions as needed

•Provide clarity, alignment, and leadership to ensure consistent delivery of customer value.

•Mentor junior employees and promote best practices.

Data‑Driven Decision Making

•Track key KPIs and OKRs to inform product decisions and go‑to‑market priorities.

•to Drive continuous product improvement and development.