Principal Research Manager at Hasbro

Renton, Washington, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Feb, 26

Salary

0.0

Posted On

21 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Consumer Insights, Market Research, Strategic Consulting, Data Storytelling, Communication Skills, Collaboration, Analytical Skills, Research Design, Project Management, Presentation Skills, Gaming Knowledge, Segmentation, Price Elasticity, Survey Programming, Innovation, Critical Thinking

Industry

Manufacturing

Description

Be the voice of current and prospective Magic: The Gathering players, using consumer and competitive insights to influence franchise strategies, products, and marketing Collaborating with your manager, prioritize business questions and requests for Magic across audience, category/competitive, brand/franchise, creative, and commercial needs. Scope, design, and lead consumer research studies using custom and standardized approaches, including mixed-method foundational studies, audience segmentations, and TAM research Recommend optimal approaches to consumer sampling within insights initiatives, based on objectives determined in partnership with key team members Manage third-party vendors who support the research execution to ensure quality deliverables Adeptly and proactively provide brand and design teams with primary and secondary research, strategic consulting, and research presentations Provide strategic storytelling and presentations that scale up to senior levels Develop deep, research-based product expertise 10+ years of experience in consumer insights or market research roles To be successful in this role, you must have practical experience with games, collectibles, or entertainment categories, and a strong familiarity with Magic: The Gathering is preferred Experience translating advanced analytics into insights - e.g., choice modelling, segmentation, driver analysis, price elasticity - with support from vendor partners and AIM Analytics peers Best-in-class ability to tell compelling stories with data and insights with a level of polish that can translate to GM-level presentations. Strong interpersonal, written, and verbal communication skills, and the ability to effectively collaborate with all professional levels Proficiency with Microsoft Office 365 tools and familiarity with survey programming tools (ex: Alchemer) Ability to thrive in a fast-paced environment, balancing competing priorities among multiple teams A consistent track record of innovation, flexibility, and critical thinking BA/BS or equivalent experience required, preferably in social sciences, marketing/market research, or a related field MBA, other advanced degree, or additional education in consumer insights/analytics a plus

Responsibilities

The Principal Research Manager will represent the voice of Magic: The Gathering players by utilizing consumer and competitive insights to shape franchise strategies and marketing. They will design and lead consumer research studies while managing third-party vendors to ensure quality deliverables.