Principal UX Researcher at SoFi
San Francisco, CA 94105, USA -
Full Time


Start Date

Immediate

Expiry Date

05 Dec, 25

Salary

319000.0

Posted On

06 Sep, 25

Experience

15 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Financial Services

Description

DESCRIPTION

Position at SoFi

WHO WE ARE:

Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

How To Apply:

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Responsibilities

THE ROLE:

Join our dynamic team at SoFi as a Principal Researcher, working across the business to influence product decisions at various stages of product development. At SoFi, we’re dedicated to helping our members achieve financial independence and reach their goals. We aim to be at the center of our members’ financial lives, offering a suite of products and services including credit score monitoring, banking, investing, credit cards, personal loans, student loans, home loans, and more.

WHAT YOU’LL DO:

  • Lead research programs that span products and functions, setting direction and aligning teams with senior leadership.
  • Build research systems and frameworks that scale across the company, ensuring consistency and clarity.
  • Define and drive large, ambiguous initiatives with autonomy, from strategy through execution.
  • Apply deep expertise across methods, adapting approaches to solve complex, multi-team problems.
  • Create clear, durable deliverables that inform senior leadership decisions and guide multiple product areas.
  • Anticipate misalignment, resolve tradeoffs across functions, and help prioritize at the organizational level.
  • Represent research in senior forums, connecting user insights to company strategy and investments.
  • Mentor and grow researchers, shape hiring, and set quality standards for the discipline.
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