QUALIFICATIONS & SKILLS:

• Bachelor’s degree in business, Computer Science, Information Systems, or related field
• 3+ years of experience in business analysis, product management, or a related role, iGaming experience is a plus
• Experience with data analysis tools (e.g., SQL, Excel, Tableau, Google Analytics)
• Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights to drive decision-making
• Familiarity with Agile methodologies (Scrum, Kanban) and tools (JIRA, Confluence, Trello)
• Deep understanding of game development processes, including concept ideation, specification creation, user story mapping, and performance analysis
• Experience in product review and testing, with a keen eye for detail and a commitment to ensuring product quality and user satisfaction
• Proficiency in both verbal and written Chinese

ROLE OVERVIEW:

We are seeking a highly analytical and detail-oriented Product Analyst to join our team. The ideal candidate will bridge the gap between business needs and technology solutions, ensuring that product development aligns with business goals and customer needs. You will work closely with stakeholders, product managers, developers, and other teams to analyse market trends, gather requirements, and optimize product strategies.

KEY RESPONSIBILITIES:

• Market & Competitor Research: Conduct market analysis, identify emerging trends, player preferences customer feedback research, and iGaming competitor benchmarking to identify opportunities for product improvement
• Innovation and Engagement: Generate innovative and engaging concepts for new games or online events that align with market demands, player expectations, and business goals
• Business & Product Analysis: Prepare detailed specifications outlining the requirements and functionalities necessary to develop the proposed game or online event
• Cross Team Collaboration: Involve in cross-functional teams to ensure alignment and seamless execution of the game or event development process
• Project Management Support and Monitoring: Analyse the performance of newly launched games or events, tracking key metrics such as user engagement, retention, and player feedback
• Data-Driven Decision Making: Use data analytics, reporting tools, and key performance indicators (KPIs) to assess product performance and drive insights