Product Executive Med/Surg UKI at Baxter
Reading, England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

10 Dec, 25

Salary

0.0

Posted On

10 Sep, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

This is where your work makes a difference.
At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.
Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.
Here, you will find more than just a job—you will find purpose and pride.

THIS IS WHERE YOUR IDEAS LEAD TO SUCCESS

As a Product Executive, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.
We are seeking a dynamic and enthusiastic Product Executive to execute on product marketing strategy initiatives across our Healthcare Systems and Technologies business unit, across the UK & Ireland.
At Baxter, we’re not just promoting the latest life-saving products; we’re thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

Responsibilities

WHAT YOU’LL BE DOING

  • Support the go-to-market strategy for new product launches, ensuring alignment with market needs and regulatory requirements.
  • Implement product positioning, value propositions, and messaging that connect with target audiences.
  • Develop activation plans aligned to the MAP and focus areas for the business (Marketing Activation Plans).
  • Facilitate the appropriate use of marketing tools and materials across the commercial organisation.
  • Drive communication and positive customer experience for Field Corrective Actions / Quality issues in the field.
  • Ensure consistent messaging across all channels.
  • Leverage the existing installed base to drive sustainable growth in key focus areas.
  • Be the brand / product ambassador.
  • Support the Product Lifecycle and End of Life management.
  • Aid in the completion of NHS / HSE tenders, frameworks and national procurement providers.
  • Work with distributor partners to ensure appropriate messaging and product representation.
  • Establish relationships with key stakeholders, including healthcare professionals and internal sales teams.
  • Support with customer engagement strategies that enhance customer experience and loyalty, utilizing feedback to inform product development and marketing efforts.
  • KOL development.
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