Product Growth Marketing Manager at Spendesk
London EC1Y 8QW, , United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

26 Nov, 25

Salary

0.0

Posted On

26 Aug, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

We are seeking a driven and innovative Product Growth Manager to join our dynamic Growth team. Reporting directly to the VP Marketing, you will play a pivotal role in delivering measurable growth outcomes across our product suite. You’ll be responsible for driving customer adoption, usage, and expansion—directly impacting key SaaS and FS revenue streams.
You will collaborate closely with Product Marketing, Sales, Customer Success, and Product teams to design and execute programmes that increase product engagement, upsell, and overall revenue per account. You’ll also have ownership of a marketing budget to deploy across technology and advertising initiatives.

Responsibilities
  • Customer Segmentation & Targeting: Develop and refine customer segmentation strategies to increase average card spend and drive upsell/expansion opportunities. Growth Campaigns: Plan and execute trigger-based, automated email and marketing workflows that drive product adoption and usage KPIs.
  • Tech Stack Management: Select, implement, and optimise marketing and comms technology (e.g., CRM, marketing automation, advertising platforms) to enable scalable customer marketing.
  • Product GTM campaigns: Execute multi-channel product launch campaigns leverage senior internal stakeholders, external partners and influencers and key distribution channels (online and offline) and targeting to create excitement in market for customers and prospects.
  • Cross-Functional Collaboration: Work closely with Account Managers and Customer Success to align on customer needs, campaign messaging, and expansion initiatives. Performance Measurement: Define and track key metrics such as average card spend, feature adoption rates, upsell conversion, and campaign ROI.
  • Continuous Improvement: Analyse customer data to identify growth opportunities and iterate on campaigns and programmes for continuous improvement.
  • Budget Ownership: Manage and allocate marketing budget efficiently across technology and advertising channels.
Loading...