• Oversee the full product lifecycle—from launch to end-of-life (EOL)—ensuring smooth transitions at each stage.
• Proactively identify potential challenges within product lines and implement strategic solutions in advance.
• Take ownership in driving growth opportunities for the product group, with particular focus on new business development.
• Strategically plan and execute marketing and product initiatives with strong emphasis on return on investment (ROI).
• Collaborate closely with the local marketing team to support the creation of annual marketing plans, including advertising, promotional activities, events, and sales toolkits.
• Provide the sales team with comprehensive product training and insights to strengthen their selling capabilities.
• Serve as the primary contact for all product-related inquiries, ensuring timely coordination with internal teams to resolve any issues.
• Design and execute targeted channel marketing programs to meet and exceed sales objectives.
• Build and maintain productive relationships with channel partners to enhance revenue generation.
• Offer clear guidance and support to partners in executing channel marketing strategies effectively.
• Join sales colleagues on partner visits when needed to support business development efforts.
• Lead the development of initiatives to drive performance across sell-in, sell-out, and sell-through metrics.
• Formulate strategic product marketing plans by leveraging market research, competitor analysis, pricing strategies, customer feedback, and long-term business goals.
• Ensure accurate and timely submission of ISM documents and initiate Form C for special pricing support.
• Generate and distribute up-to-date price lists and internal/external communications related to pricing.
• Develop cost sheets for channel marketing programs and liaise with the Legal department as required.
• Create reliable product forecasts, monitor inventory levels, and coordinate with relevant departments to secure timely stock availability.
• Prepare presentation materials and actively contribute to key internal and external business meetings.
  We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers.
  Wecruit Pte Ltd
  EA License No: 20C027

Please refer the Job description for details