At AliveDx, we empower diagnostic insights, transform patient care, and innovate for life. With over 30-years in in-vitro diagnostics, we put the health of patients first by creating innovative solutions designed for faster diagnostic results. Alba–– our blood bank reagents portfolio–– and MosaiQ®–– one of the first multiplexing and multimodality automated testing platforms––are designed to make labs more efficient and clinical decision-making more effective. Our journey started as Alba Bioscience, and later, Quotient. Today, as AliveDx, we innovate for life.

• Develop and implement product strategies aligned with company goals and market demands.
• Work closely with R&D, regulatory, and clinical teams to guide product development and ensure alignment with market requirements.
• Manage products from launch through obsolescence, ensuring sustained performance, clinical relevance, and profitability
• Develop and maintain product roadmaps, ensuring timely delivery of new products and updates.
• Lead the strategic planning and execution of upstream marketing activities including voice of customer (VoC) gathering, competitive analysis, and market segmentation to define and prioritize product opportunities.
• Analyze market trends, customer feedback, and competitive activity to identify opportunities and threats.
• Communicate product plans, status, and updates to stakeholders at all levels of the organization.
• Act as the product champion internally and externally, representing the product line at conferences, customer meetings, and other events.
• Develop product positioning, messaging, and go-to-market strategies in collaboration with the marketing team.
• Provide training and support to the sales team, ensuring they have the necessary knowledge and tools to effectively promote the products.
• Ensure all products comply with relevant regulatory requirements and industry standards