Who We Are at Drive Medical

Drive Medical has become a leading manufacturer of medical products with a strong and consistent track record of growth achieved both organically and through acquisitions. We are proud of our high-quality, diverse product portfolio, channel footprint and global operating scale. Our products are sold into the homecare, long-term care, retail, and e-commerce channels in more than 100 countries around the world.

“Leading the World with Innovative Solutions that Enhance Lives”

Are you a commercially driven Product Manager ready to lead category growth in a dynamic, fast-paced environment? We’re looking for a strategic thinker with a hands-on approach to manage a diverse product portfolio and drive revenue and margin growth beyond market rates.

In this pivotal role, you’ll oversee the full product lifecycle-from concept to launch, through to life extension and end-of-life planning. You’ll develop and execute tactical and strategic category plans, optimise pricing strategies, and ensure stock levels align with commercial goals. Your insights will shape market entry strategies, product positioning, and competitor analysis, helping us maintain a competitive edge in the UK health sector.

You’ll work cross-functionally with the head of sales, marketing, purchasing, commercial, regulatory, design and logistics teams to deliver structured product strategies and support business growth. Your ability to manage multiple projects, analyse market trends, and identify new opportunities will be key to your success.

What you’ll Bring? 

• Proven experience in product management, category management, healthcare products, medical devices, or related commercial roles, gained through commercial leadership, R&D or product development.
• Proven understanding of the full product lifecycle, whether through hands-on product management, portfolio ownership, innovation, or commercial leadership.
• Commercially grounded mindset, with experience supporting sales, tenders, value propositions, pricing discussions, or customer-facing product strategy.
• Ability to bridge commercial and technical teams, aligning diverse stakeholders around clear category strategy and outcomes.
• Strong stakeholder management and leadership skills, able to influence without authority across local and global organisations.
• Comfort operating as a category owner, balancing portfolio offerings, regulatory requirements, and commercial performance.
• Analytical and insight-led approach, using market, customer, and team insights to inform strategy and prioritisation.
• Clear communicator and educator, credible with clinicians, procurement teams, sales leaders, and senior executives.

Key Responsibilities

• Own product portfolios end-to-end – act as the “CEO of the category” with full accountability for portfolio performance, lifecycle management, and long-term growth.
• Define and execute category strategy and roadmap across 1-year and 3+-year horizons, aligned to UK business objectives and global product direction.
• Translate customer and market insight into competitive advantage, identifying unmet needs, innovation opportunities, and differentiation versus competitors.
• Lead new product development and launches, from concept, validation, and business case through to launch, adoption, and post-market optimisation.
• Develop compelling value propositions and pricing strategies, ensuring strong health-economic and commercial justification for each segment.
• Own go-to-market strategy, including positioning, messaging, training, tender support, and launch excellence across all channels.
• Act as the internal and external product authority, supporting sales teams, key accounts, clinicians, procurement stakeholders, and partners.
• Monitor and respond to market dynamics, including competitor activity, emerging technologies, regulatory changes, and reimbursement considerations.
• Influence global product and engineering teams, shaping development priorities based on UK market and commercial requirements.
• Work cross-functionally with Sales, Marketing, Regulatory, Supply Chain, and Operations to deliver profitable and compliant growth.
• Track category performance and success metrics, using insight to continuously optimise portfolio mix, pricing, and channel strategy.

Why Join Us?

• Make a meaningful impact
• Be part of a high-growth, globally recognised healthcare brand
• Influence product strategy across diverse markets and channels
• Work in a dynamic, international environment with a focus on innovation
• Opportunity to shape category plans for 1 & 3+ year horizons
• Collaborate with passionate professionals committed to enhancing lives