The Role:

We are currently seeking an experienced Product Manager based in Moorabbin Airport, VIC to join our Product Management team at HELLA Australia. Reporting directly to the functional Head of Product Management, you will have a strong product management or engineering background with an exceptional understanding of product lifecycle management and a strong technical knowledge of relevant vehicle-specific product groups. The successful candidate will work collaboratively with Sales, Marketing, Operations, and Finance teams, focusing on strategic growth through data-driven portfolio management, market opportunity assessments, and clear product strategies.

Principal Objectives, Duties & Responsibilities:

Portfolio Strategy & Lifecycle Management

• Effectively manage assigned product portfolios from concept, development, and launch through to market support, performance review, and rationalisation to drive sustainable growth.
• Develop clear portfolio strategies for key product categories in close collaboration with Sales, Marketing, Operations, Finance, and global product management teams.
• Establish proactive range management principles to track portfolio performance using metrics like sales growth, gross margin, lifecycle stage, and SKU productivity.
• Recommend targeted product, pricing, range expansion, or rationalisation actions to enhance customer relevance, gross margin, and inventory efficiency.

Market Research & Data Analytics

• Apply data analytics to portfolio management, including car parc analysis, market opportunity assessments, and competitor pricing reviews.
• Conduct ongoing market research to identify customer needs, market trends, competitor positioning, and application gaps.
• Evaluate global portfolio opportunities to determine their commercial viability and suitability for the Australian market.

New Product Introductions (NPI) & Supply Planning

• Plan and execute cross-functional New Product Introductions (NPI) with clearly defined value propositions and launch strategies.
• Partner with global product management teams to define local market requirements and car parc data to build robust business cases for new products.
• Collaborate with suppliers and internal stakeholders to safeguard supply continuity and establish effective risk mitigation plans.

Stakeholder Collaboration, Technical Support & Training

• Keep internal stakeholders (Sales, Marketing, Operations, Finance) and external stakeholders (Customers) fully informed of key changes to product ranges, pricing, availability, launch timing, and market positioning.
• Provide expert technical and product support to Sales teams, Customer Service, and clients, this includes product selection, technical presentations, quotation support, and commercial enquiries.
• Develop and deliver impactful product training for internal teams and external customers to build product knowledge, confidence, and engagement.

Quality, Compliance & Internal Governance

• Ensure comprehensive product testing, quality validation, and compliance documentation meet strict organisational and regulatory standards.
• Liaise with relevant authorities to ensure all sourcing and product activities meet Australian legal requirements, including Modern Slavery obligations.
• Strictly follow internal workflows, norms and standards for the introduction, maintenance, and lifecycle management of products.