QUALIFICATION & EXPERIENCE:

• A relevant tertiary qualification
• Minimum 3 years relevant product & brand experience is essential
• Proven track record and ability to market a brand by demonstrating innovative and creative thinking within this area
• Ability to persuade and influence both internal and external stakeholders
• Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
• Experience in campaign shoots, fashion production and creative directing desirable

SKILLS:

• Strong written and verbal communication at all levels of organisation
• Proven leadership and people management ability
• Strong organizational skills will be needed to manage the multiple outputs across multiple internal and external teams
• Analysis and reporting on marketing activities is key to determining future initiatives we undertake
• Travel is required to attend shoots and agency interactions
• Proactive problem solver

• Execution of the marketing strategy in line with published marketing calendar. In line with pricing and product strategies
• Ensure consistent interpretation of brand objectives and strategies amongst key internal and external partners
• Manage execution of duties within the allocated budget
• Identify better, more cost-effective ways of executing tasks at hand
• Process drive for effective execution of duties
• Ensure effective use of mediums for communication at optimal pricing
• Customer centricity is key to executing campaign aligned to building the brand
• Excellent relationship management skills across multi layered internal and external partners
• Build strong partnerships with agencies and suppliers and ensure they are thoroughly immersed in the market, product categories, and the brand
• Reporting and analysis on effectiveness of marketing campaigns- relative to competitors and identifying corrective actions
• Project management skills key to managing multiple campaigns at the same time
• Manage multiple partners briefs and executions, timelines/ deadlines, elements, budgets
• Stay abreast of newness in the marketing space to ensure we stay relevant in the market
• Closely monitor competitor activity to identify which of our strengths we can exploit and weaknesses we should be avoiding
• Able to manage activations and events in line with brief and brand identityTravel is required