SPECIFIC TASK DESCRIPTION

• Determine customer requirements via research, personal interviews, focus groups, surveys, roundtables, etc. and interpret results. Align customer needs with MTA’s strategy and evolving technological and intellectual capabilities.
• Develops implements and maintains product life cycle plan and actual performance, from introduction, growth, maturity, enhancement, and exit or migration when necessary.
• Determines proper positioning of product/product-line in marketplace based on primary and secondary research available.
• Identify technical/engineering development and promotional projects for the product line(s) based on existing and future market demands.
• Recommends and implements pricing strategy, target market, distribution channels, and differentiation strategies based on analytical based demand projections and business cases.
• Establish and maintain budget for product line(s). Identifies and recommends opportunities for cost containment.
• Champion of the product/product-line both internally and externally. Maintains close relationship with research, sales, marketing, regulatory, technical departments and customers during life of product/product-line.
• Works with marketing in the development of all product marketing collateral, including website, digital media, product releases, brochures, advertisements, articles and flyers.
• Works with marketing to establishes product campaigns and sales promotions to include planning, coordinating, communicating, product training, and reporting to/with the appropriate audience.
• Maintain an awareness of competitive and other market forces affecting the product line(s), through effective networking with research and sales team. Provides key competitive information and product comparisons to sales team including tracking competition’s overall performance.
• Present and highlight product line(s) at trade shows and corporate events while raising awareness and preference for the product line(s). Resolve internal and external product line issues by investigating, making recommendations and developing solutions, as required.
• Tracks performance and communicates status of product/product-line as appropriate to manager and executive staff.
• Performs other duties as required.
  Required Qualifications:

EDUCATION:

Bachelor’s degree in Marketing, Business Administration, or related Technical field is highly preferred. Demonstrable accomplishments and experience in direct product cycle management may be substituted in lieu of formal education. 5+ years of experience in product management or marketing, or related experience in the technology industry. Expert analytical, organization, prioritization, communication, and presentation skills.

WORKING CONDITIONS:

Exposed to moderately unpleasant conditions most of the day, such as pressure due to frequent deadlines and/or frequent confrontations with employees, subscribers or others outside of MTA. Can be routinely exposed to occasional safety hazards and inclement weather. This individual is responsible for meeting critical deadlines in introductions of new products and services. Delays may cause loss of business to competitors. Customer and employee contact is vital to the success of this position.
full (PDF) job description available upon request
Employment Type: Full - Time
Compensation Type: Annual Salary

The Product Manager oversees a portfolio of MTA products and supports the Director of Product Strategy to drive the vision, strategy, design and execution of their product lines in order to create exceptional customer value, generate competitive advantage and deliver profitability for the company.
Key duties include managing current product offerings, reporting, forecasting, positioning, and pricing. The Product Manager will also develop products by identifying potential opportunities, conducting research, reviewing potential partners and vendors, generating requirements, determining specifications, production timetables, and integrated plans for product launch. This position will work closely, and in cooperation, with others within the department and throughout the company.