JOB DESCRIPTION SUMMARY

The Product Manager is responsible for developing and executing portfolio and platform strategies for Advanced Access Devices and PIVC platforms, ensuring alignment with global and regional guidelines. This role oversees the product life cycle from commercialization to discontinuation, including registration requests, with support from PLC operations at the cluster level. Additionally, the Product Manager crafts and implements relevant value propositions and portfolio strategies based on market segments and channels. By leveraging expertise in branding, marketing communication, and market planning, they drive deep market and customer insights, consolidating competitive intelligence to enhance the overall portfolio’s success.
Key responsibilities include translating portfolio strategies into localized content, optimizing sales support, and ensuring effective customer engagement tools. The Product Manager provides product training, pricing guidance, and strategic input on portfolio development while managing campaign planning, execution, and forecasting. Additionally, they support opportunity management and performance tracking through KPIs and milestones, ensuring successful commercialization and market positioning. Working closely with omnichannel specialists and customer-facing teams, they play a crucial role in driving product success and competitive advantage.

ABOUT THE ROLE

The Product Manager is accountable for portfolio/platform strategies and tactics development and execution in line with global and regional guidance, for Advanced Access Devices and PIVC platforms owning the product life cycle from commercialization to discontinuation ownership, incl. registration requests, supported by PLC operations at cluster level.
Also, translates and develops relevant value proposition and overall portfolio strategy by segment / channel and provides marketing expertise through specific set of skills and knowledge, e.g. branding, marketing communication, product and portfolio management, market planning and execution, develop and apply deep market and customer insights and consolidate insights on overall portfolio and competitors.

MAIN RESPONSIBILITIES WILL INCLUDE:

• Portfolio/platform strategies and tactics development and execution in line with global and regional guidance.
• Develop and apply deep market and customer insights and consolidate insights on overall portfolio and competitors.
• Translates and develops relevant value proposition and overall portfolio strategy by segment/channel.
• Localizes and develops portfolio-relevant content and materials / optimizes sales support, including tender criteria value drivers and positioning to win.
• Ensures relevant tools to drive customer engagements.
• Provides training on products and applications, key supporting evidence and general product expertise.
• Provides pricing guidance to customer-facing teams in line with global and regional guidance.
• Drives campaign planning and execution based on segmentation and targeting aligned with overall solution offers and regional campaigns, working closely with the Cluster omnichannel specialist.
• Supports planning process and opportunity management.
• Portfolio demand and forecasting guidance/performance management and tracking, including FSA
• KPI / milestones tracking for portfolio scope.
• Upstreams input on portfolio development.
• PLCM – from commercialization to discontinuation ownership, incl. registration requests, supported by PLC operations at the cluster level