Product Manager - Native Ads at Booking.com

Amsterdam, North Holland, Netherlands -

Full Time

Start Date

Immediate

Expiry Date

30 Jul, 26

Salary

0.0

Posted On

01 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Management, Native Advertising, A/B Testing, Data Analysis, Ad Tech, User Experience, Inventory Management, Targeting Logic, Stakeholder Management, Technical Specification, Cross-functional Leadership, Media Planning, Full-funnel Marketing, Digital Advertising, Product Strategy

Industry

Software Development

Description

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world. The Native Ads team (Native Advertiser & Traveller Experience) owns everything advertisers see and interact with for native/display advertising on Booking.com — from ad formats and placements to the landing-page and storytelling experiences that bring campaigns to life. We design and evolve a portfolio of native ad products that blend seamlessly into the traveller journey, ensuring ads are both high-impact for advertisers and non-disruptive for users. Our scope spans creative templates, new placements across web and app, media planning tools, and the insights that help advertisers understand and improve performance. We are building a full-funnel media platform within Booking.com for travel advertisers and more. We partner closely with Ad Tech and Data teams (our “Platform & Intelligence” engine) to combine great placements and traveller UX with robust targeting, measurement, and automation. Together, we want to help brands reach, engage, and convert travellers through personalized, outcome-driven campaigns - driving incremental revenue for both our partners and for Booking.com while maintaining a high-quality experience for travellers. Ads shouldn’t interrupt - they should actually make the experience better. As a Product Manager for Native Ads, you will drive the design, development, and implementation of high-impact, user-facing native ad placements across our platform. Your mission is to drive our inventory growth ambitions, and lead the expansion of Native Ads across our site. You are deeply committed to solving advertiser and traveler pain points, identifying opportunities to seamlessly integrate ads into the user journey while driving meaningful revenue growth. You will lead a dedicated development team, owning the lifecycle of native ad products from initial hypothesis and A/B testing to global rollout. Key Responsibilities and Duties: Product Strategy & Delivery Holistic Growth & Inventory: Own the end-to-end strategy for native ad monetization. You will define how ads naturally integrate into the traveler’s journey across web and app to drive sustainable revenue without compromising UX. Targeting Logic: Drive the roadmap for targeting capabilities. Partner with Engineering and Data Science to improve relevance through audience segmentation, contextual signals, and intent-based matching to ensure the right ad reaches the right traveler. Full-Funnel Format Innovation: Lead the exploration and launch of high-performing ad experiences from homepage to search and apps. This includes not just the ad creative on the platform, but also the landing page experiences and post-click environments that drive advertiser RoAS. Roadmap Execution: Prioritize a short- to mid-term roadmap focused on high impact experiments and platform scalability. Lifecycle Management: Oversee the end-to-end delivery of placements, from technical requirement gathering to media planning tooling to go-to-market execution. Data Fluency & Experimentation A/B Testing: Design and execute rigorous A/B tests to validate hypotheses regarding ad placement, design and user behavior. Metric Ownership: Identify and track primary and supporting metrics to measure product success and inform future iterations. Analytical Decision-Making: Partner with Data Science and Analytics teams to analyze complex data sets and present actionable findings to stakeholders. Customer & Advertiser Insight Multi-Sided Discovery: Balancing two distinct ‘customers.’ You’ll partner with UX and research teams to identify pain points in the ad experience, ensuring native placements enhance rather than hinder the traveler experience. Partner Value Proposition: Work with Product Marketing colleagues to optimize the marketing funnel for advertisers, from inspiration to conversion, through landing pages, B2B email messaging, and more. Stakeholder & Tech Fluency Cross-Functional Leadership: Act as the connective tissue between commercial goals and technical realities. You will navigate complex requirements from Legal, Privacy and Sales to build a compliant and competitive ad product. Technical Partnership: Work closely with Engineering Managers to understand the technical architecture (e.g., ad-server integrations, AWS migration) and advocate for necessary technical tradeoffs. Qualifications & Skills: 5+ years of experience within the advertising industry. While prior experience as a Product Manager is not strictly required, a deep functional understanding of the advertising ecosystem, including the interplay between DSPs, SSPs, Ad Exchanges and Ad Servers. Experience releasing impactful, user-facing features in a digital environment. High proficiency in A/B testing methodologies and a data-driven mindset for validating product concepts. Ability to connect the dots between technical infrastructure, data signals, and commercial value. Understanding of the evolving privacy landscape and its implications for targeting and measurement. Ability to take a high-level business request or a new regulatory requirement and translate it into a technical spec that engineers can actually build, being the "bridge" between Sales, Engineering, UX, Legal, and Privacy. Education: Bachelor’s Degree in a relevant field. Inclusion at Booking.com: Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations. Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.” We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Application Process Let’s go places together: How we Hire This role does not come with relocation assistance. Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive t Pre-Employment Screening If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Responsibilities

You will own the end-to-end strategy for native ad monetization, driving the design and implementation of high-impact ad placements across web and app. You will lead a dedicated development team to optimize targeting, inventory growth, and user experience while balancing advertiser performance goals.