Product Manager, Promotional Lifecycle Automation

at  Merck Sharp Dohme

CUSTOMER ENGAGEMENT & EXPERIENCE VALUE TEAM, HUMAN HEALTH IT

Human Health IT (HHIT) is on a journey to transform our technology, ecosystem, culture and support how we engage our customers and patients. We have 3 primary goals in this transformation:

• Increase commercial efficiency by complementing and augmenting impact of promotional activities and field forces thru digital capabilities.
• Increase customer engagement by delivering data-driven experiences that are relevant, personalized and intuitive.
• Build highly flexible, rapid and scaled agile teams who can pivot on priorities and customer needs.

We are developing leading edge capabilities, leveraging AI, Gen AI and machine learning, that are transforming the medical-legal review process for our promotional content. Seize this opportunity to drive innovation and lead the way by becoming the IT product owner for these capabilities.
Our team plays a key role in defining and promoting foundational capabilities that enable our company to effectively engage with our customers through the creation, management, distribution, and compliance of promotional material.
We are looking for an experienced product owner who will drive content quality capabilities that improve our time to market of promotional materials to our customers and patients while remaining compliant. The product owner will define together with our business the vision and requirements, be creative in overcoming challenges and communicate potential constraints to our executives and collaborate with the product team to meet business needs and outcomes.

AS THE PRODUCT OWNER OF OUR CONTENT QUALITY CAPABILITIES, YOU WILL:

• Partner with our business to define the vision, strategy and objectives for our content management capabilities.
• Execute on the product vision and roadmap; work with stakeholders and manage expectations so that you meet the business needs.
• Drive the outcomes and benefits realization of the content management capabilities.
• Align the capability roadmap towards yearly business objectives and multi-year strategies.
• Develop broad knowledge about current and future product features and vendor roadmaps.
• Identify potential opportunities to provide a seamless user experience.
• Materialize business requirements into an actual working product that fulfills business needs and enables users.
• Close the product learning loop by actively gathering customer feedback, usage, and needs and work with the team to add them to the product backlog so that the product/platform delivers the highest business value possible.
• Plan and manage product-market engagement, rollout, and adoption strategies.
• Work with the business, digital agencies, and users to ensure adoption and that business outcomes are met.
• Manage cross-project escalations, issues, risks, and dependencies.
• Manage and report on product KPI’s and adoption metrics.

WHAT WE NEED:

• Comprehensive experience from product management, especially:
• Product road-mapping, backlog and lifecycle
• Fluent communication at the executive and VP levels
• Product strategy, market research and marketing
• Business process modeling
• Experience from working in agile environment – understanding of MVP and build measure learn concept and principles
• Ability to balance business and user needs while taking into account technical limitations
• Deep understanding of value driven development of solutions and services
• Proven record of delivering highly adopted and successful global solutions
• Ability to operate in a multi-faceted role often consisting of elements of Solution Architecture, Product Management, Business Analysis and stakeholder management
• Able to operate confidently and propose appropriate solutions in ambiguous/early-stage situation
• Able to easily adapt to change and effectively manage priorities
• Excellent business and technical acumen in marketing, medical legal review processes, and digital asset management
• Data driven mindset
• Ability to navigate in complex enterprise environments and handle ambiguity well

Please refer the Job description for details