I. MARKET RESEARCH AND DEMAND ANALYSIS

• Industry Analysis: Conduct in-depth analysis of snack industry trends and competitor dynamics.
• Consumer Research: Regularly carry out surveys to understand consumer preferences and identify innovation opportunities and solutions.
• Segment Monitoring: Track emerging segments such as healthy snacks and regional specialties to develop differentiated strategies.

I. EDUCATION BACKGROUND AND EXPERIENCE

• Required: Bachelor’s degree or higher in Food Science, Marketing, or a related field.
• Preferred: 3+ years of experience as a product manager in the FMCG industry, with a proven track record of successful product launches.

II. CORE SKILLS

• Market Insight: Proficient in using data analysis tools.
• Project Management: Familiar with project management tools and capable of managing multiple projects simultaneously.
• Cost Control: Basic financial knowledge to optimize production costs.
• Industry Knowledge: Understanding of food processing, packaging material properties, agricultural product growth characteristics, and industry standards.

III. SOFT SKILLS

• Passion for the Industry: Deep interest in the food industry.
• User-Centric Mindset: Strive for the perfect balance between snack taste and packaging design.
• Communication Skills: Excel in cross-departmental collaboration and clearly convey requirements.
• Resilience: Adapt to a fast-paced work environment and handle unexpected challenges.
• Familiarity with e-commerce platform operations and experience in creating hit products.
• In-depth understanding of consumer psychology in niche segments.
• Preference will be given to candidates with supply chain resources.

Please refer the Job description for details