Product Manager

at  TD Bank

JOB DESCRIPTION:

The Experiential Program Manager role is a unique and dynamic role focused on executing on TD’s experiential loyalty program strategy. The experiential program aims to deliver unique and differentiated experiences that recognize our customers, enrich their lives, and foster advocacy. This role will be responsible for creating differentiated experiences that enhance customer loyalty and engagement. This role will support the end-to-end development and execution of experiences across various lifestyle categories, coordinate external partner outreach, and lead event strategy development and planning. This includes:

• Managing existing experiential program, identifying net new opportunities, and evolving the program over time.
• Managing relationships with third-party vendors and experiential partners to ensure seamless execution and best in class customer experiences.
• Working closely with key internal and external stakeholders such as: Visa, Legal, Product Management, Brand, Marketing, Payments & Rewards Journey, Technology, Strategic Sourcing/ Vendor Management and other lines of business to enable program expansion and ongoing program operations.
• Leading continuous improvement initiatives, incorporating feedback on an ongoing basis to refine the program.
• Ensuring compliance with all relevant regulatory standards, policies, and procedures.

JOB REQUIREMENTS:

• Minimum of 2+ years supporting experiential loyalty strategy and enablement, including proven ability to develop and execute curated experiences, event strategies, and delivering experiences to delight customers.
• Strong strategic thinking with the ability to translate customer insights into innovative and engaging experiences.
• Understanding and working knowledge of the Canadian Credit Cards Loyalty landscape preferred.
• Strong financial acumen with an understanding of P&L and loyalty program budget management.
• Previous experience building strong relationships and working with external partners and vendors to advance business outcomes.
• Strong communication (written and verbal) and partnership mindset to balance partner inputs but remain objective to reach favorable outcomes for the customer, partner, and shareholder.
• Ability to leverage market insights to challenge the status quo.
• Proficient in MS Office tools.

EDUCATION AND ACCREDITATION:

Undergraduate degree required.

WHO WE ARE:

TD is one of the world’s leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

• Managing existing experiential program, identifying net new opportunities, and evolving the program over time.
• Managing relationships with third-party vendors and experiential partners to ensure seamless execution and best in class customer experiences.
• Working closely with key internal and external stakeholders such as: Visa, Legal, Product Management, Brand, Marketing, Payments & Rewards Journey, Technology, Strategic Sourcing/ Vendor Management and other lines of business to enable program expansion and ongoing program operations.
• Leading continuous improvement initiatives, incorporating feedback on an ongoing basis to refine the program.
• Ensuring compliance with all relevant regulatory standards, policies, and procedures