Key responsibilities will include:

• Developing and executing product strategies to drive sales, protect margins and increase customer value.
• Identifying new product and market opportunities across international territories.
• Managing product launches from planning through to post-launch performance analysis.
• Conducting competitor benchmarking and analysing market trends and customer feedback.
• Supporting pricing, product mix and portfolio optimisation decisions.
• Managing product lifecycle activity, including product reviews and rationalisation.
• Creating engaging product content, sales collateral, training materials and launch toolkits.
• Supporting and developing international distributors through product information, training and sales enablement.
• Managing marketing activity across digital, social media, exhibitions, brochures, website content and campaigns.
• Working with creative agencies and internal stakeholders to deliver high-quality brand and product communications.
• Supporting supplier relationships and strategic commercial activity.
• Ensuring all product information, claims and communications are accurate, compliant and aligned with brand guidelines.
• Acting as a key point of contact for internal and external queries relating to the portfolio.
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