WHAT YOU WILL OWN & DRIVE:

You will have ownership of key product marketing initiatives, working closely with our Directors of Marketing Initiatives and Demand Generation to define strategy and execute multiple projects across various product areas.

• Product Positioning and Messaging: Develop compelling product positioning and messaging that differentiates our AI-driven SaaS products in the competitive landscape and resonates with manufacturing industry stakeholders. Create and maintain core messaging documents, value propositions, and competitive positioning guides. Collaborate with internal teams (sales, product, customer success) and external thought leaders (analysts) to refine and validate messaging.
• Sales Enablement: Empower the sales and customer success teams with the necessary tools and product training, including sales decks, case studies, battle cards, competitive analysis, product demos, and other sales collateral to drive sales success and accelerate deal cycles. Develop and deliver sales training programs.
• Go-to-Market Strategy: Design and execute data-driven go-to-market strategies for new product launches and feature releases, ensuring successful adoption and market penetration within target manufacturing segments. Collaborate with cross-functional teams (product, sales, marketing) on launch plans, including pre-launch activities, launch execution, and post-launch analysis. Manage product launches from ideation to post-launch analysis.
• Market & Customer Intelligence:
• Market Research & Competitive Analysis: Continuously monitor and analyze competitor products, industry trends, and market conditions within the manufacturing technology space. Provide insights and recommendations based on market research, competitive analysis, and customer feedback. Conduct customer interviews, surveys, and focus groups to gather feedback and validate product direction.
• Customer Insights & Advocacy: Engage with customers to gather feedback, understand their pain points, and identify opportunities for customer advocacy. Develop detailed customer personas, use cases, and case studies. Build strong relationships with key customers and identify opportunities for testimonials, speaking engagements, and other advocacy activities.
• Content Creation: Collaborate with the marketing content and design teams to create high-impact marketing materials, including blog posts, white papers, ebooks, webinars, website copy, sales collateral, customer knowledgebase articles, and other content assets to support marketing campaigns and drive lead generation.
• Cross-functional Collaboration: Partner effectively with product management, sales, industry strategy, and customer success teams to ensure alignment in product development, marketing strategies, and go-to-market execution. Build relationships and collaborate with external thought leaders (analysts) to influence market perception and product adoption.

Arch Systems seeks an experienced and strategic Product Marketer to join our dynamic Marketing team. Reporting directly to the VP of Communications & Marketing, this individual contributor role is pivotal in driving product adoption, sales enablement, and market leadership. You will be a key driver of the messaging, positioning, and go-to-market strategy for our innovative AI-powered SaaS solutions, directly impacting our market presence and customer acquisition within the manufacturing sector.