Product Marketing (APAC), Advisor at Zebra Technologies

, Penang, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

02 Aug, 26

Salary

0.0

Posted On

04 May, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product marketing, Strategic planning, Go-to-market strategy, Market analysis, Budget management, Stakeholder management, Relationship building, Sales enablement, Demand generation, Lifecycle marketing, Competitive analysis, Project management, Cross-functional collaboration, KPI tracking, Value proposition development

Industry

IT Services and IT Consulting

Description

Overview: At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra. What We're Looking For: Job Summary: Leads the development and execution of the strategic marketing plans to drive growth of the Connected Frontline portfolio while maintaining the marketing competitive advantage in the APAC region. Collaborates with internal sales, marketing and product teams to manage positioning, messaging and go-to-market strategy for the Connected Frontline portfolio; create tactical campaigns, analyze market trends, and oversee budgets for marketing initiatives to meet sales and marketing targets. Drives strategic growth by identifying market opportunities and developing collaborative relationships with key alliance partners and customers. Essential Duties and Responsibilities: Portfolio Marketing & Strategic Growth Coordinate with internal sales, marketing and product teams to align Connected Frontline marketing strategies with broader corporate goals. Acts as marketing’s single point of contact for the Connected Frontline portfolio to internal and external stakeholders. Be the voice-of-customer for the APAC region, and lead regional marketing participation in product launch meetings (global and regional), to ensure regional GTM readiness from a marketing perspective. Owns product reinvigorate, refresh and retire programs, working in alignment with the global portfolio marketing team as well as regional sales, marketing and product teams on requirements and tools for product launch/lifecycle initiatives and tactical campaigns. Adapt value propositions, messaging, sales tools and marketing materials where necessary to resonate with the APAC audience, and is responsible for ensuring regional sellers and partners are trained and equipped with necessary knowledge and tools to effectively sell. Monitor industry trends, competitive landscapes, and technological shifts to develop actionable market strategies and business plans. Develop and execute strategic responses to market triggers, such as underperforming products or competitive attacks, by adapting quickly and collaborating with cross-functional teams on a plan of action. Manages marketing budgets, track KPIs, and report on the effectiveness of launches and initiatives. Field & Partner Marketing Generate portfolio pipeline – marketing influenced and driven in alignment with the APAC sales & marketing plan. Collaborates with internal sales, marketing and product teams as well as key alliance partners to create and execute tailored marketing programs, digital campaigns, events, sales enablement tools and demand generation strategies. Manage promotional, incentives and rebate strategy in region to accelerate pipeline and to drive additional commercial focus where needed. Builds and nurtures strong, collaborative relationships with key alliance partners and customers. Job Requirements Preferred Education: Bachelor’s degree in Marketing, Business or related technical field. Preferred Work Experience (years): 10+ years of product marketing, product management and/or B2B marketing experience. Key Skills and Competencies: Proactive, results-driven professional capable of managing complex projects with minimal supervision. Clarity of thinking & vision with keen prioritization skills. Ability to thrive in a matrixed organization environment. Exceptional interpersonal, negotiation and relationship building abilities. Ability to technically understand how products fit in to create and deliver a solution. Ability to analyze market trends and develop actionable, locally tailored marketing strategies. Demonstrated lifecycle marketing experience, from NPI to EOL. Some level of travel is expected for in-person meetings and events. Benefits: We understand the importance of work-life balance and wellbeing, which is why we offer flexibility for our teams including: hybrid work, adaptable hours, Summer Flex Fridays, Focus Fridays, and an annual companywide well-being day to promote revitalization and success. Job Posting Statement: To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department. AI Technology Statement: Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy. Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what's next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at zebra.com. Zebra Better Every Day Not finding the right fit? Let us know you’re interested in a future opportunity by clicking Get Started below or create an account by clicking 'Sign In' at the top of the page to set up email alerts as new job postings become available that meet your interest!

Responsibilities

Leads the development and execution of strategic marketing plans to drive growth for the Connected Frontline portfolio in the APAC region. Collaborates with cross-functional teams to manage positioning, messaging, and go-to-market strategies while overseeing marketing budgets and KPIs.