Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we’re best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.

• Banking services provided by MVB Bank, Inc., Member FDIC

As an Associate Product Marketing Director, you will drive go-to-market (GTM) strategies and plans for key offerings across the Consumer Growth platform, which interweaves Credit Karma with TurboTax product offerings. Specific initiative areas will vary based on priority but some examples include launching and optimizing 0-1 products targeting growth segments, driving increased LTV of existing products via upsell and cross-sell, and packaging/bundling offerings to drive more adoption and retention. In this role, you will be an individual contributor driving key strategic initiatives. You are well-versed in all aspects of marketing from strategy through to cross-functional team leadership and program execution. You will report to the Director of Product Marketing.

• GTM strategy: Develop marketing strategies and launch plans to drive member adoption and business growth. This includes (but is not limited to) opportunity sizing, customer research, market analysis, competitive analysis, segmentation, targeting, positioning, messaging framework, and channel strategies
• Strategic growth: Drive complex growth initiatives across the portfolio - develop business cases, evaluate opportunities, analyze business performance and customer data, identify priorities, and push and execute for progress through Credit Karma teams
• GTM plan and program execution: Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
• Product planning: Collaborate with product and research teams to influence product strategy and roadmap development
• Partnership and influence: Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc)
• Customer Journeys: Build strategies for acquisition, engagement, retention, upsell/cross-sell across offerings