ABOUT CATERPILLAR

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.

SUMMARY PAY RANGE:

$106,194.25 - $165,840.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

• Develop and implement strategic product marketing plans for digital applications that align with business objectives and drive dealer and customer engagement.
• Conducting market/competitive research to identify new opportunities and industry trends.
• Establishing metrics to monitor and review the effectiveness of existing marketing strategies, suggesting necessary interventions for improvement.
• Maintaining effective internal communications that discuss and align the marketing strategy to the changing organizational scenarios.
  This role will be responsible for partnering with cross-functional teams to strategically align product marketing efforts with product goals. The role focuses on developing compelling product marketing strategies and materials to drive adoption, engagement, and highlight product value, while also supporting internal and external communication efforts.
  The role will lead development of all product marketing materials, including one-pagers, user guides, videos, email campaigns, etc. to grow user adoption and engagement. This includes tracking performance, metrics, and refining strategies to improve results.
  The successful candidate has a well-rounded set of skills that cover marketing, business development who can think both strategically but also execute tactically. Most importantly, the individual must be able to function autonomously and identify executable actions under some ambiguity but also take directions when required.