PREFERRED SKILLS

• Proven experience in content marketing for enterprise software, ideally in procurement or supply chain solutions, ideally in B2B environments
• Strong understanding of content trends, including AI-driven personalization, and familiarity with tools for content creation and analytics
• Expertise in B2B marketing support, such as campaign execution, lead nurturing through content, and partner ecosystem collaborations
• Exceptional storytelling and communication skills, with the ability to simplify complex topics for diverse audiences (fluency in English required; additional languages a plus)
• Self-starter with analytical skills, a customer-focused mindset, and passion for crafting engaging content
• Strong collaboration abilities in international teams, with willingness to travel worldwide

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PURPOSE AND OBJECTIVE:

We seek a Product Marketing Specialist to lead content-driven marketing strategies for SAP Business Network for Procurement. You will focus on creating and distributing valuable content to define market positioning, generate demand, and optimize customer engagement throughout the journey.

WHAT YOU’LL DO

As a pivotal member of our Product Marketing team, you will emphasize content marketing to amplify the value of SAP Business Network for Procurement. Your responsibilities will include:

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• evelop and represent compelling product messaging, positioning, and branding to customers, partners, analysts, press, and internal teams, serving as a key evangelist through content channelsC
• reate and execute go-to-market strategies, with a strong emphasis on content assets such as executive presentations, blogs, customer-facing collateral, videos, case studies, and webinars that highlight procurement collaboration and innovationsC
• ollaborate with SAP Business Suite (Public and Private Cloud) and SAP Ariba Product Marketing to ensure SAP Business Network for Procurement is effectively positioned against complimentary solutions and packagesO
• wn product/feature release communications, including messaging frameworks, announcement content, public roadmaps, and updates to SAP.com and SAP Community pages focused on procurementL
• ead the development of customer journey content, programs, and resources, ensuring quality, consistency, and completeness while curating hero customer stories to drive engagementP
• lan and execute annual marketing campaigns, determine the optimal content mix and tactics, and contribute to Integrated Demand Programs (IDPs), monitoring KPIs like engagement, conversion, and lead generation to refine approachesS
• erve as the content lead for Tier 1 SAP events, 3rd-party industry events, and analyst engagements, delivering insightful presentations and materials on supply chain and procurement trendsC
• ollaborate with marketing, sales, and partner teams to produce sales enablement content, including demos, technical reviews, and ecosystem-focused materials to extend market reachA
• nalyze content performance using data-driven methods (e.g., trends, KPIs) to provide insights, optimize distribution, and advise on growth opportunities through targeted content strategiesD
• rive content innovation in areas like AI-enhanced procurement insights and automation, partnering to create educational resources that facilitate adoptionM
• anage content projects across cross-functional teams, including defining timelines, producing executive reports, and leading change management for marketing initiativesB
• uild relationships with senior peers, manage content teams or contributors, set objectives, provide feedback, and support development through performance management and recruitment focused on marketing talent