Product Marketing Director

at  Case IQ

Case IQ helps companies protect their employees, culture, and business through world-class software for uncovering, investigating, and preventing fraud, ethics, harassment, discrimination, and security incidents. We’re proud to count a roster of Fortune 500 companies among our customers, which have relied on Case IQ for managing millions of cases over the past 20 years and helping mitigate billions of dollars in financial and brand risk.
We’re looking for an experienced Director of Product Marketing to position, promote, and champion our suite of case management products. Reporting to the VP of Marketing, you will collaborate with cross-functional teams, author product messaging, and ensure our solutions resonate with key business audiences. You will play a pivotal role in driving adoption, customer engagement, and revenue growth.

• Develop Case IQ’s unique value proposition and continuously optimize positioning and messaging to our target segments as you learn from market feedback across audiences and industries
• Cultivate customer insights to build personas, customer journey maps, and lifecycle marketing strategies; manage Case IQ’s G2 and similar review site programs
• Serve as marketing’s product expert who knows the product roadmap, shares customer insights with Product, and takes point on sales enablement, feature release communications, and launches
• Collaborate with marketing peers to create awareness and interest in Case IQ, ensuring that marketing programs, campaigns, content, website pages, product information, keywords, etc. all hit the mark
• Lead sales enablement strategy and execution to equip our Sales team with a drumbeat of content, including pitch decks, product overviews, toolkits, guides, battlecards, videos, and product demo assets
• Evolve our email marketing and in-product touchpoints to drive initial product adoption, usage, value realization, retention, and expansion. Inform efforts with continuous analysis of product usage data
• Manage a customer advocacy program to fuel success stories, testimonials, case studies, and referrals