OVERVIEW

FourthRev is looking for a high-performing and highly versatile Product Marketing Manager to drive the go-to-market strategy and execution for a growing portfolio of innovative, high-impact career programmes. This role goes beyond conventional product marketing — we need someone who sees the gaps, connects the dots, and proactively turns insight into action. You’ll work both strategically and operationally, using AI tools and customer insight to deliver at speed, without compromising quality. You will manage a team of high performers to maximise results and ensure targets are met.
You’ll collaborate with marketing, partnerships, sales, product, design, and delivery teams to build integrated, conversion-focused campaigns. We’re especially interested in candidates from outside the traditional EdTech space — people who bring fresh thinking, a growth mindset, and a deep obsession with understanding customers and what drives them to act.

• Manage a team of product marketing managers
• Manage partnerships with top tier university partners
• Own the go-to-market strategy for new products and partnerships from end to end.
• Define clear, compelling product positioning and messaging using insight, not guesswork.
• Be the voice of the customer, using Jobs to Be Done theory and qualitative/quantitative insight to shape campaigns and content.
• Use AI tools (e.g., ChatGPT, Claude, Make, Zapier, customGPTs) to build workflows that accelerate execution while maintaining high-quality output.
• Spot opportunities others don’t — like turning sales call transcripts into messaging direction or surfacing friction points from drop-off data.
• Collaborate cross-functionally to deliver performance-driven campaigns, landing pages, and ads that convert.
• Map and optimise the user journey, applying conversion best practices and funnel thinking.
• Support internal and partner sales teams with the right enablement tools and materials.
• Analyse performance across touchpoints and iterate fast based on insight, not instinct.