Product Marketing Director, Financial Services - EMEA at Workiva Inc.

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

24 May, 26

Salary

0.0

Posted On

23 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Go-To-Market Strategy, Product Marketing, Financial Services, EMEA, Strategy Execution, Cross-Functional Collaboration, Product Management, Sales Enablement, Revenue Marketing, Messaging, Pricing, Thought Leadership, Data Analysis, Program Management, Storytelling, Stakeholder Presentation

Industry

Software Development

Description

As a Product Marketing Director at Workiva, you'll lead the go-to-market (GTM) strategy for one of our industry platforms — banking, insurance, or investments — across the EMEA region. This is a high-impact individual contributor role, ideal for a strategic builder who thrives in a dynamic, multi-country environment and is energized by the opportunity to shape vertical-specific offerings for EMEA markets, accelerate regional market momentum, and elevate Workiva’s industry presence. Being a senior-level independent contributor, you’ll play a pivotal role within a high-performing, strategically aligned marketing organization, serving as the EMEA go-to expert for industry platform strategy. You’ll collaborate closely with regional teams across Product, Sales, Partnerships, Sales Enablement, and Revenue Marketing to deliver differentiated solutions tailored to EMEA market dynamics. You will also lead vertical launches in-region, enabling seller success across EMEA markets, engaging global customers with EMEA operations, and presenting to executive stakeholders — all to ensure GTM execution is tightly aligned to both EMEA customer needs and enterprise priorities. What You'll Do Create and execute GTM strategies for Workiva’s industry-specific platforms across the EMEA region, tailored to the unique regulatory, competitive, and market needs of sectors like banking, insurance, and investments to drive awareness, adoption, and revenue growth Lead industry platform launches within EMEA, defining regionally relevant sector-specific messaging and coordinating cross-functional alignment to maximize market impact across diverse EMEA markets Craft differentiated positioning and messaging based on EMEA industry dynamics, buyer personas, and competitive insights Consult with EMEA customers, alongside Product Management and regional Sales, to explore product and market opportunities within key industries, ensuring solutions reflect real-world regulatory and operational challenges across the region Own and influence pricing and packaging strategies for industry solutions in EMEA, aligning offers to regional customer value, market demand, and growth goals Drive regional thought leadership through blogs, webinars, white papers, and speaking engagements that elevate Workiva’s credibility and visibility across EMEA financial services markets Support and consult EMEA sellers directly, providing messaging, enablement tools, and strategic guidance to accelerate deal cycles across multiple countries Collaborate with cross-functional leaders and their teams across Product, Sales, Partnerships, Sales Enablement, and Field Readiness — both regionally and globally — to align strategy, shape EMEA GTM plans, and drive consistent execution across the business Influence and shape EMEA industry-focused offerings, using regional customer insights to inform global roadmap and solution development Measure and refine GTM performance across EMEA, using regional pipeline, revenue, and engagement data to improve messaging, content, and launch effectiveness Present to regional and executive leaders, providing regular insights and strategic recommendations that support platform expansion and revenue growth within EMEA What You'll Need Minimum Qualifications Bachelor’s Degree in marketing or related field 10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales Preferred Qualifications B2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferred MBA preferred Proficiency in implementing product-led growth (PLG) GTM strategies, tactics, and frameworks Industry experience in the financial services sector, such as banking, insurance, or investment management Demonstrated success influencing and collaborating with cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives Experience analyzing pipeline, bookings, and revenue performance data to identify GTM opportunities and areas for optimization Proven ability to innovate and optimize marketing strategies to deliver measurable business results Exceptional communication, storytelling, and program management skills to drive initiatives forward with clarity and impact Travel Requirements & Working Conditions Up to 40% travel Reliable internet access for any period working remotely, not in a Workiva office Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com. Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards. #LI-PM1 ✅ About Workiva ✅ Life at Workiva ✅ Benefits & Perks ✅ People & Culture at Workiva ✅ Workiva Newsroom ✅ Leadership Team Apply for open positions through your Workday account on our Internal Career Site. For questions, please reach out to the recruiter listed on the job posting.

Responsibilities

The Director will create and execute go-to-market strategies for Workiva’s financial services industry platforms across the EMEA region, focusing on banking, insurance, or investments to drive awareness, adoption, and revenue growth. This involves leading regional launches, crafting differentiated positioning, influencing pricing, and supporting sellers with strategic guidance.