Product Marketing Director at Microsoft

Redmond, Washington, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Mar, 26

Salary

0.0

Posted On

02 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Customer Insights, Go-To-Market Strategy, Product Positioning, Value Proposition, Customer Listening, Market Research, AI Infrastructure, Generative AI, Cross-Organizational Collaboration, Data-Driven Problem Solving, Organizational Agility, Growth Mindset, Inclusive Thinking, Category Development, Disruptive Products

Industry

Software Development

Description

We are seeking a seasoned, forward-thinking product marketer to lead customer insights, positioning, and go-to-market strategy for our non-ad monetization offerings. This role requires close collaboration with Product Management and Business Development teams and the ability to influence technical roadmaps and partner discussions in highly complex, technical environments. The ideal candidate brings expertise in leading customer-centric GTM strategies, with a proven record of successful partnerships with Engineering and PM teams. We seek someone with experience applying different customer listening approaches to influence product decisions. Finally, the ideal candidate must have the ability to define compelling and differentiated product positioning, serving as a beacon for our product value proposition, guiding internal teams, and enabling the creation of consistent external messaging. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. This expectation is subject to local law and may vary by jurisdiction. Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience. 6+ years of experience in Product Marketing, Product Management or similar roles, leading cross-organizational teams and working with Engineering partners. Proven track-record in applying different customer listening approaches to inform and influence product development. Experience cultivating trust-based relationships directly with senior level leaders internally. Solid product positioning and value proposition development skills, with experience in leading differentiated value propositions and translating complex features into compelling narratives. Understanding the landscape of AI infrastructure services such as the use of agent-to-agent protocols and APIs. Category development: experience defining or driving demand for a new category of products. Experience GTMing disruptive products. Experience with AI products: worked with generative AI products, professionally (ideally) or as a user. Understand the concept of agents and how brands could use them. Solidunderstanding of the generative AI tech landscape. Capacity to deal with ambiguity and iterate with partners to refine new concepts and business models. Demonstrates curiosity and actively explores options. Responds efficiently to changing demands and circumstances, maintaining a constructive attitude. Data-Driven Problem Solver: Uses data to identify trends and prioritize work. Set up hypotheses and test them out to inform how we should scale. Organizational agility and ability to work across organizational boundaries to build alignment at multiple levels of leadership and drive closure on issues. Customer Listening and Market Signals: Seek market intelligence signals and lead customer listening strategies and execution to identify growth opportunities, investment priorities and inform product roadmap. Determine areas of market research and create deep collaboration with the field to connect with clients and understand their needs. Provide subject matter expertise when developing insights from market or user research, competitive analyses, and industry trends. Synthesize and articulate customer feedback, mobilizing internal teams to address it. Product Positioning, Value Proposition and Messaging: Lead the creation of a differentiated value proposition that aligns with customer goals. Drive the development of product positioning, value proposition pillars with tangible proof points and crisp messaging, aligned across stakeholders. Support partner teams in the client facing communication and enablement. Clearly articulate our product story in blog posts and tentpole event presentations for marquee product launches. Go-to-Market: Lead v-teams and direct marketing strategies for effective product releases, maximizing adoption and customer satisfaction. Set clear goals and impact metrics, orchestrating cross-functional teams to leverage the appropriate marketing and sales channels to achieve them. Develop and execute impactful launch strategies that leverage key industry and first-party events, setting clear release schedule goals for the Product Management teams. Scale Enablement: Ensure that Learning and Development, Sales and Marketing teams know our roadmap, positioning and value proposition, empowering them to scale enablement across clients and internal teams. Lead select and strategic product training sessions, driving excitement and clarity around key product announcements. Growth Mindset and Inclusive Thinking: Proactively seek feedback from a diverse group of clients and users, uncovering new growth opportunities and mitigating bias in AI products. Lead a “always learning” culture with constant assessment of what we can do better, encouraging open and honest conversations and reflections, while ensuring that all voices are heard.

Responsibilities

Lead customer insights, positioning, and go-to-market strategy for non-ad monetization offerings while collaborating closely with Product Management and Business Development teams. Define compelling product positioning and value propositions to guide internal teams and create consistent external messaging.