ABOUT SNAPLOGIC

SnapLogic is the Agentic Integration Company, integrating AI, data, applications, and microservices into one powerful platform that transforms how enterprises connect, automate, and scale. Unlike legacy integration tools, SnapLogic is built for the AI era and trusted by global leaders, including AstraZeneca, Adobe, Verizon, Epsilon and Sony. With its industry-leading platform, SnapLogic empowers every team across the enterprise to securely build faster, smarter, AI-connected workflows – all through natural language and intuitive low-code design.
Join the Agentic Integration movement at snaplogic.com.

THE ROLE:

We are seeking a strategic and innovative Product Marketing Director to lead the go-to-market strategy for SnapLogic’s integration platform as a service (iPaaS), API management, and legacy modernization initiatives. This is a high-impact individual contributor role ideal for a senior product marketing leader who thrives in a fast-paced, cross-functional environment and is eager to shape the future of enterprise integration.
This role is central to defining how SnapLogic empowers enterprises to modernize legacy systems, streamline hybrid environments, and unlock the power of AI-driven integration. You will develop compelling messaging, drive integrated campaigns, launch new capabilities, and create content that enables global sales, channel partners, and marketing teams. You will work closely with product management, digital and demand generation teams, customer success, and the broader marketing organization to elevate SnapLogic’s brand as the leader in intelligent integration.
The ideal candidate brings deep experience in B2B enterprise software marketing, with expertise in iPaaS, APIM, and a strong understanding of the challenges enterprises face in legacy modernization, cloud migration, and digital transformation.

WHAT YOU’LL DO:

• Lead and evolve the global go-to-market strategy for SnapLogic’s iPaaS, APIM, and legacy modernization offerings
• Craft differentiated positioning, messaging, and value propositions that resonate with both business and technical audiences across industries
• Own and drive strategic product launches that position SnapLogic as the top choice for enterprises tackling legacy system transformation and hybrid IT complexity
• Build high-impact sales enablement programs, including training, playbooks, battlecards, and objection-handling materials
• Partner with Product Management to shape the product roadmap by feeding back market insights, competitive intelligence, and customer needs
• Collaborate with digital and integrated marketing teams to fuel campaigns and pipeline growth through thought leadership and storytelling
• Act as a key spokesperson and thought leader—drive social media engagement, analyst briefings, conference presentations, and content development
• Engage with industry analysts, partners, and alliances to build market presence and support third-party validation of SnapLogic’s solutions
• Use analytics to optimize messaging and content performance, improving engagement and driving conversion
• Ensure messaging clearly communicates SnapLogic’s role in helping organizations modernize legacy systems, reduce technical debt, and accelerate cloud adoption