Product Marketing Expert - IoT

at  AVSystem

You will bridge the gap between product innovation and market demand, ensuring that our solutions resonate with target audiences across defined segments. From developing go-to-market strategy to crafting compelling narratives that showcase our competitive advantages, you will help shape how our IoT offerings are perceived and adopted.
This role requires a dynamic blend of strategic vision, technical understanding, and creative storytelling. You’ll work closely with cross-functional teams, including product management, sales, engineering, and design, to ensure a cohesive approach to build customer engagement, product launches, and long-term growth. Your contributions will directly impact how customers perceive and adopt our IoT solutions, driving awareness, leads, and revenue.

REQUIREMENTS:

• 3-5 years of relevant experience in marketing area
• Ability to process and analyze qualitative and quantitative research methods and demonstrating highly developed skills in translating customer insights into compelling messages
• Entrepreneurial mind-set; curious and creative personality
• Fluency in english B2+/C1 in speaking and wiritting
• Technical Aptitude - Comfortable in technical conversations with a curiosity to learn
• Higher education in Business or Marketing area

• Utilize collected knowledge about clients and defined personas, competitor analysis, and market needs, and deepen this knowledge to generate useful insights that underline competitive advantages and translate them into compelling messaging resonating with the defined audience.
• Collaborate with product team and sales team on launching new products and features, and defining needed processes.
• Craft marketing collateral and sales enablement materials, such as brochures, product presentations, case studies, and whitepapers, testimonials, comparisons. Create blog and social media content, collaborating closely with engineering or sales to ensure technical accuracy and consistent messages.
• Work closely with the graphic designers to ensure consistent brand messaging.
• Develop and implement automated email marketing campaigns with Hubspot.
• Manage and optimize various marketing channels, including Google Ads, LinkedIn, social media, and collaborations with media.
• Provide essential materials and presentations for events, ensuring alignment with product messaging and audience expectations.
• Prepare regular reporting to monitor and analyze marketing channel performance, leads and impact on growth.