Product Marketing & GTM Lead at Pavago

, , Pakistan -

Full Time

Start Date

Immediate

Expiry Date

17 Aug, 26

Salary

0.0

Posted On

19 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Go-to-Market Strategy, Product Marketing, Demand Generation, Copywriting, Growth Marketing, Beta User Acquisition, Positioning And Messaging, User Onboarding, Campaign Management, Outreach, Playbook Development, B2B SaaS Launch

Industry

Staffing and Recruiting

Description

Go-to-Market (GTM) Lead – Remote | SaaS Product Launch & Growth Strategy Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours About the Role At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming SaaS products. This is a high-ownership startup role designed for someone who thrives in early-stage environments and knows how to take products from zero to launch. You will be the first GTM hire, responsible for: Product launch execution Beta user acquisition Positioning and messaging Demand generation Launch campaigns Growth experimentation Building repeatable GTM systems This is not a “manage agencies and delegate work” position. You’ll be expected to: Write copy Build campaigns Run outreach Launch products Iterate quickly based on feedback and results You’ll lead the launch of Product A first, then apply learnings and systems to successfully launch Product B. If you thrive in ambiguity, move quickly, and enjoy building from scratch — this role is built for you. What You’ll OwnGTM Strategy & Product Launch Execution Own the complete go-to-market strategy for: Product A Product B Build launch plans from the ground up: Positioning Messaging Acquisition strategy Launch sequencing User onboarding Personally execute launch initiatives instead of delegating execution Continuously refine launch strategy based on user feedback and performance data Apply learnings from Product A to improve the launch of Product B Beta User Acquisition & Early Growth Identify and recruit beta users for early product validation Execute outbound outreach through: LinkedIn Email Communities Founder networks Partnerships Build relationships with early adopters and gather actionable feedback Create systems for onboarding, engagement, and retention during beta stages Positioning, Messaging & Narrative Development Develop compelling positioning that clearly communicates product value Craft messaging tailored to: ICPs Buyer pain points Use cases Market segments Create clear, conversion-focused narratives that drive engagement and adoption Continuously test and refine messaging based on market feedback Launch Campaigns & Marketing Assets Create and manage: Landing pages Email sequences Product launch campaigns Waitlists Onboarding flows Product announcements Write high-converting: Copy CTAs Email campaigns User onboarding sequences Coordinate launch execution across stakeholders and partners Playbook Development & Process Building Document: Launch strategies Campaign learnings Messaging tests Acquisition channels Conversion insights Build repeatable GTM systems and playbooks for future launches Improve launch speed, efficiency, and scalability over time What Success Looks Like Successful launch execution for both SaaS products Strong beta user acquisition and onboarding Clear product positioning and messaging alignment Repeatable GTM systems and processes established Fast iteration cycles based on market feedback Efficient launch-to-growth transition What Makes You a Strong Fit Thrive in fast-paced startup environments Comfortable operating with ambiguity and limited structure Strong mix of: Strategic thinking Hands-on execution Exceptional communicator and storyteller Bias toward action and rapid iteration Naturally proactive and ownership-driven Requirements (Must-Have)Experience Proven experience as an early GTM hire (employee #1–5 preferred) Experience launching at least one B2B SaaS product end-to-end 4–8 years of experience across: Product Marketing Demand Generation Growth Marketing GTM Strategy Product Launches Core Skills Strong hands-on execution ability across: Campaigns Copywriting Outreach Launch strategy Experience building: Launch systems Playbooks Repeatable workflows Ability to multitask across multiple growth initiatives simultaneously Excellent written and verbal communication skills Nice to Have Experience in venture-backed or high-growth startups Familiarity with PLG (Product-Led Growth) environments Experience working directly with founders or executive teams Exposure to: SaaS growth loops User onboarding Lifecycle marketing Community-led growth Experience with tools like: HubSpot Apollo Webflow Notion GA4 Mixpanel What a Typical Day Looks Like Build and refine launch plans Conduct outreach to beta users and partners Write launch copy, onboarding emails, and landing page messaging Analyze user feedback and campaign performance Coordinate launch activities and timelines Test positioning, acquisition channels, and onboarding flows Document learnings and optimize future launch systems Execution. Feedback. Iteration. Launch. Key Metrics (KPIs) Beta user acquisition and activation Product launch execution timelines User engagement and onboarding conversion rates Landing page and campaign conversion performance Speed of iteration and learning implementation Growth efficiency across launch channels Why This Role Stands Out True ownership over GTM strategy and execution Opportunity to launch multiple SaaS products from the ground up Direct collaboration with startup leadership High-impact role with visibility across product and growth Opportunity to shape long-term GTM systems and growth infrastructure Strong growth path into: Head of Growth VP of Marketing GTM Director Startup Growth Leadership Interview Process Initial Phone Screen Video Interview with Pavago Recruiter Client Interview with Marketing Leadership Offer & Background Verification Apply Now If you: Love building products from zero to launch Thrive in startup environments Enjoy combining strategy with hands-on execution Move quickly and iterate based on feedback This is a strong opportunity to lead and shape GTM execution for emerging SaaS products.

Responsibilities

Own the end-to-end go-to-market strategy and execution for two upcoming SaaS products, focusing on positioning, messaging, and beta user acquisition. Build repeatable GTM systems and playbooks while personally executing launch campaigns and outreach.