Product Marketing Lead at Clearbank
London, England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

28 May, 25

Salary

0.0

Posted On

28 Feb, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Differentiation, Communication Skills

Industry

Marketing/Advertising/Sales

Description

WE DO THINGS DIFFERENTLY AROUND HERE.

We built ClearBank on the belief that banking infrastructure would no longer slow down progress. Instead, it would be a catalyst that unlocks the potential to innovate. It would adapt to different needs so a new era in financial services could begin.
We all know that transforming banking forever is not an easy mission, but we’re more than ready to rise to that challenge. We all do it every day; navigating new, unexpected and sometimes even daunting challenges. But we believe in ourselves and trust we can do it.

Responsibilities

Your role includes:

  • Developing comprehensive go-to-market strategies for new product launches and existing product enhancements
  • Creating and refining product positioning and messaging that differentiates our products and services in the market
  • Working cross-functionally with our Product, Client Management and Legal teams to build and maintain clear and cohesive product narratives
  • Conducting market research on the competitive landscape and emerging market trends to support product roadmaps and marketing decision-making
  • Identifying client pain points and use cases to inform product enhancements and marketing campaigns
  • Working with the wider Marketing team to produce external marketing materials and product-specific internal trainings that enable the Client Management team, including presentations, brochures and battlecards
  • Designing and executing product marketing campaigns across multiple channels
  • Working with the wider Marketing team to ensure product-related information is up-to-date on the website and always-on campaigns
  • Developing and tracking key performance indicators (KPIs) to measure effectiveness of marketing activity including product launches.
  • Building compelling client personas and use cases that highlight product valu

To excel in this role, you’ll also need:

  • Demonstrable experience of launching products in the financial services sector
  • The ability to identify opportunities for differentiation and innovation in our products and services
  • A different perspective to help drive growth and challenge market norms
  • Self-starting attitude and a ‘roll your sleeves up’ mentality
  • Ability to actively engage and influence key stakeholders across business
  • A keen eye for detail, and a proactive approach
  • A naturally collaborative approach with exceptional communication skill
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