Product Marketing Lead at MONTERRA CREDIT UNION

Redwood City, California, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Apr, 26

Salary

45.0

Posted On

15 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Market Research, Campaign Development, Analytical Skills, Communication Skills, Organizational Skills, Collaboration, Consumer Buying Process Analysis, Market Segmentation, Target Audience Identification, Value Proposition Development, Leadership, Project Coordination, Product Performance Analysis, Competitive Analysis, Member Experience Enhancement

Industry

Banking

Description

Job Details Job Location: Corporate Office Location - Redwood City, CA 94063 Do you enjoy planning and running marketing campaigns that help our members understand our products? Do you like being part of a team where your work directly supports our credit union growth? Would you like to work at a collaborative organization that thrives on providing outstanding member service both internally and externally? If so, we’d love to talk with you about Monterra Credit Union’s Product Marketing Lead Position! Located in the heart of the Bay Area, Monterra Credit Union is a community-centric and growth-oriented financial institution. We invest in the success of people and our community by giving back, making things easier, and committing ourselves to our members’ potential. Diversity, equity and inclusion are critical to our success, and we value the varied backgrounds and experiences that everyone brings to our organization. If you value collaboration, forward-thinking, and giving back, this just might be the place for you. SALARY & BENEFITS Monterra Credit Union reflects the value placed on employees by providing an excellent salary and benefits package: Starting pay of $40.00 - $45.00 per hour depending on experience Semi-annual bonuses for meeting key financial and operational goals Medical, Dental, Vision, Life, and Long-Term Disability insurances 401(k) including generous matching contributions Discounts on financial products and services, including mortgage and auto loans Paid time off, tuition reimbursement, and much more! POSITION SUMMARY This position plays a key role in driving market success of the credit union’s deposit and loan products as well as ancillary services by leading product marketing research, campaign development and launches, focusing on understanding members’ needs, effectively communicating product value propositions and driving product and service adoption and engagement. Additionally, this role supports coordinating special projects and events as directed by Director of Marketing and SVP, Chief Marketing Officer. PRIMARY RESPONSIBILITIES Coordinate and implement product marketing campaigns, and launch plans, ensuring effective positioning and market readiness. Analyze and report on campaign performance; recommend and lead testing and campaign optimizations to drive improved business results. Utilize primary and secondary market research to find and recommend opportunities for growth and unmet member needs incorporating recommendations on emerging trends. Analyze product performance and competitive positioning to better inform marketing strategies and highlight opportunities for differentiation. Support the development and execution of marketing-driven strategic and tactical plans that contribute to organizational and product-line goals. Measure the effectiveness of product lines and report findings to senior management. Partner with other departments to ensure consistent product messaging, marketplace alignment and efficient rollout of new or enhanced products or services. Collaborate with Consumer Lending, Digital Services, Real Estate and Member Services to develop procedures and processes, as needed for new product launches or enhancements to existing products. Identify opportunities to enhance the member experience by refining processes, communications, and/or delivery methods that support product/service adoption or engagement. As a senior level team member, this role provides strong leadership, guidance and training, serving as a “go-to” person for questions. Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and laws enforced by the Office of Foreign Assets Control. Provides service that aligns with the Credit Union’s mission of passionately delivering relevant products, services, and education tailored to help our members, employees, and communities achieve their financial goals. PHYSICAL DEMANDS The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing duties of the job, employee may be required to use frequent physical activities include sitting, standing, reaching, walking, talking, bending, and constant use of hands. Employee must occasionally lift and/or move up to 10 pounds. Employee may occasionally work overtime. These activities are not necessarily performed to the same degree and combination every day. Apply Now for Consideration! Monterra Credit Union is an equal-opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, disability, or protected veteran status. Qualifications Bachelor’s degree in marketing, Product Management or related field, plus minimum two years’ experience in marketing or product marketing. Minimum one-year experience in financial services marketing. Demonstrates experience in coordinating and overseeing the work of others, including delegating tasks and reviewing completed assignments for quality and accuracy. Strong analytical skills including competitive analysis, product performance, and consumer buying process analysis. Strong organizational, written, verbal, interpersonal, communication and analysis skills. Market segmentation knowledge, target audience identification, and value proposition development. Ability to collaborate and interface with all levels of personnel within the organization. Ability to effectively determine/communicate product profitability results to staff and management in an actionable manner.

Responsibilities

The Product Marketing Lead will coordinate and implement product marketing campaigns, ensuring effective positioning and market readiness. This role also involves analyzing campaign performance and recommending optimizations to drive improved business results.