JOB TITLE: PRODUCT MARKETING MANAGER (GROWTH, B2C)

Location: Remote, United States (EST hour preferred)
Duration: 6 month contract with potential to extend- 40 hours/weekly
Pay Rate: $65.00-$74.00/hour
We’re looking for a proactive, results-oriented Product Marketing Manager, Growth Projects. This role is focused on execution with opportunities to support strategy—developing campaigns, building customer journeys, and using data to optimize performance, all while keeping the consumer at the core. You’ll collaborate closely with Product, Growth, and Marketing teams to transform insights into go-to-market strategies that boost adoption, engagement, and retention.

What you’ll do

• Drive go-to-market campaigns that boost adoption, engagement, and retention, with a focus on delivering measurable impact quickly.
• Contribute to strategy while owning end-to-end execution of email, push, and in-app campaigns—from ideation through optimization.
• Develop audience segments and user journeys, crafting messaging that speaks directly to user motivations and behaviors.
• Collaborate across teams to test and launch consumer experiences that showcase product value and meet user needs.
• Monitor dashboards and performance metrics to inform decisions and identify opportunities for improvement.
• Turn product features and insights into clear, compelling stories that resonate with consumers.
• Keep stakeholders aligned on goals, deliverables, and timelines by communicating with clarity and urgency.
• Experiment, learn, and scale marketing approaches with a consumer-first perspective.

Qualifications:

• 6–8 years of Product Marketing experience with impact on consumer launches and full-funnel campaigns.
• Skilled at distilling complex concepts into simple, compelling value propositions and stories that drive action.
• Deep understanding of consumer behavior and digital product journeys.
• Analytical and data-driven, turning insights into immediate action.
• Consulting background is a plus.
• Consumer fintech a plus

• Drive go-to-market campaigns that boost adoption, engagement, and retention, with a focus on delivering measurable impact quickly.
• Contribute to strategy while owning end-to-end execution of email, push, and in-app campaigns—from ideation through optimization.
• Develop audience segments and user journeys, crafting messaging that speaks directly to user motivations and behaviors.
• Collaborate across teams to test and launch consumer experiences that showcase product value and meet user needs.
• Monitor dashboards and performance metrics to inform decisions and identify opportunities for improvement.
• Turn product features and insights into clear, compelling stories that resonate with consumers.
• Keep stakeholders aligned on goals, deliverables, and timelines by communicating with clarity and urgency.
• Experiment, learn, and scale marketing approaches with a consumer-first perspective