Product Marketing Manager at 3Shape

Copenhagen, Capital Region of Denmark, Denmark -

Full Time

Start Date

Immediate

Expiry Date

28 Jun, 26

Salary

0.0

Posted On

30 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-to-Market (GTM), Portfolio Narratives, Value Proposition Creation, Segment Strategy, Launch Orchestration, Event Planning, Sales Enablement, Cross-functional Collaboration, Market Analysis, Competitor Analysis, Messaging Strategy, Stakeholder Management, Time Management, Project Management, B2B/B2C GTM

Industry

Medical Device

Description

Do you thrive in the intersection between product development, marketing and sales? Are you proactive and result-driven, always wanting to deliver solutions, where it really matters? If so, you might be our next Product Marketing Manager. The role of the Product Marketing and Global Events team is to translate customer and market insights into portfolio and product value propositions, segment strategies, and go-to-market plays that drive growth and share across priority segments. The team’s responsibilities include, but are not limited to: Owning segment/industry portfolio narratives that position products as integrated solutions; define value frameworks showing how product combinations solve segment-specific problems. Defining and executing integrated GTM plays across multiple products for priority segments; orchestrate launches as part of a portfolio strategy. Plan and execute events that showcase portfolio solutions and drive segment-specific engagement, aligning event strategy with portfolio priorities and segment penetration goals. Developing enablement materials for portfolio/solution selling, including cross-sell and upsell plays, creating segment-specific playbooks that guide Sales through multi-product conversations. About the role The Product Marketing Manager is at the intersection of product development, marketing and sales; with the responsibility to develop and implement the product marketing strategy and commercial roadmap for a variety of solutions within the portfolio. It will be your responsibility to bring that solution to market, contextualize it in the portfolio and against competition, and ensure it remains top-of-mind for new and existing customers throughout its lifecycle. Key responsibilities: Cross-functional collaboration with Product Management, R&D, Regulatory Affairs, Scientific Affairs, Legal, and as product subject-matter-expert within the Global Marketing organization. Product positioning: Drive continuous market analysis, competitor analysis, product and portfolio positioning, segmentation, value proposition creation, KSPs and messaging strategy, product naming, GTM orchestration, and lifecycle product communication. Create clear, compelling sell-in decks that translate product value propositions, competitive advantages, and customer outcomes into actionable narratives and talking points for customer-facing teams Competencies For this role we are looking for candidates with a background in business marketing, communications, brand or similar and with 2-4 years of marketing experience in a global organisation. High stakeholder-, time-, and project management skills Experience developing complex projects in B2B and B2C GTM model Strategic marketing skillsets with a clear understanding of how to integrate product/services with the wants or needs of customer groups Experience working closely with R&D and Product Management, with the ability to ‘translate’ technical terminology into consumer-relevant positioning, concepts, and marketing/sales messages. Proactive “Can-do” attitude to drive improvement across projects, utilising constructive work and problem-solving skills Ability to build strong relationships within and outside team and make an impact at all levels. Excellent communication skills, both in writing and oral (English) is essential. Knowledge of the MedTech industry or experience within the dental industry is a plus. Join us in shaping a company culture that makes Monday mornings worth it We are an exciting, visionary, and international place to work. But most of all, we are a diverse group of over 50 different nationalities in our DK office who all contribute to an awesome company culture. We partake in social clubs, monthly Friday social activities, as well as various in-team activities. If that’s not enough, then add on: An attractive healthcare package to keep you fit and well Breakfast every day, and a delicious and healthy lunch cooked by our private chefs Good work/life balance e.g., work from home policy for up to 2 days per week Amazing location – our office is located in the heart of Copenhagen, right next to Kongens Nytorv A joint purpose: to enable dentists to provide superior patient care to every patient, every time We encourage all relevant applicants to apply. We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results, is by welcoming diverse people into our community. About us 3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on LinkedIn.

Responsibilities

The role involves translating customer and market insights into product value propositions, segment strategies, and go-to-market plays to drive growth, including owning portfolio narratives and defining value frameworks. Key duties also include planning and executing events, developing enablement materials, and orchestrating product launches as part of a portfolio strategy.