Product Marketing Manager at Acquire Intelligence

Pasig, Metro Manila, Philippines -

Full Time

Start Date

Immediate

Expiry Date

24 Jun, 26

Salary

0.0

Posted On

26 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Market Intelligence, Competitive Landscape Analysis, Product Positioning, Messaging Development, Buyer Persona Understanding, Sales Process Improvement, Marketing Plan Development, Program Assessment, Product Launch Management, Thought Leadership, Sales Channel Support, Product Roadmap Influence, Goal Setting, Content Engagement, Risk Management Platform Understanding, Cross-functional Implementation

Industry

Outsourcing and Offshoring Consulting

Description

We’re an award-winning global outsourcer providing contact center and back office services on behalf of our global clients. Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! Essential Functions: · 3-4 years of experience Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria. · Understand the competitive landscape—be an expert on our competition and how they are positioned. · Collaborate with product management and marketing to develop product positioning and messaging that resonate with our target buyer personas. · Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. · Drive consistency across all product and marketing channels across the client lifecycle. · Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. · Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes. · Partner with Product to plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan. · Act as the primary thought leader for the products you support externally, including speaking engagements and written works. · Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. · Develop a strong understanding of the platform and the value of Riskonnect’s integrated risk management platform. · Maintain a strong feedback loop to influence the product roadmap. · Set measurable goals, including product adoption and content engagement. · Internal communication of goals, processes, and success stories. · We’re a remote team, but working across time zones may mean occasional early or late meetings. You’ll have the flexibility to balance your schedule. Join the A-Team and experience the A-Life! Acquire Intelligence is an award-winning, global business outsourcer with 10,000 staff and over 16-years’ experience in delivering intelligent contact center and back-office functions for global businesses across many industries including telecommunications, banking and financial services, insurance, media, education and retail. We're an entrepreneurial business that is highly experienced in working with our partners to solve real-life problems quickly. A genuine partnership approach is at the heart of we do. Our teams are highly proficient in exceeding expectations, especially in situations where in-house teams may be typically challenged with the business processes of “big business.” We have Class A offices in 14 locations across Australia, the Dominican Republic, the Philippines and the United States, as well as comprehensive Work-from-Home environments, where client-permitted. We're recognized as being Safe, Flexible and Innovative, giving our clients the capability to Outsource with confidence. As a dynamic organization with the ability to take your career to the next level, we're looking for strong candidates with BPO experience to join our growing team. We value our employees highly and, as such, offer excellent career development programs and competitive compensation and benefits packages. Acquire takes your privacy very seriously. The information collected through this site will only be processed with your prior consent and for the purpose of facilitating your employment opportunities. If you have provided consent and wish to withdraw it, you may click on the account settings and submit a request to delete your information. You may also inform us by writing to the address in the section on “Access Rights to Personal Data” or send us an email to privacy@acquirebpo.com. Please refer to our Privacy Policy at https://acquirebpo.com/au/privacy-policy/

Responsibilities

The manager will be responsible for developing product positioning and messaging, creating marketing plans to support customer retention and acquisition, and assessing the effectiveness of marketing programs. They will also partner with Product to manage new product launches and act as the primary external thought leader for supported products.