Product Marketing Manager-AI&IOT (CANADA)

at  Open Text Corporation

Hiring Manager: Vesna Soraic
Talent Acquisition Advisor: Natalie Lahoud
Job Code Level: pipeline
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• Developing concise, compelling messaging and positioning that emphasizes the business value of OpenText Aviator IoT for target audiences throughout the buying journey.
• Serving as the product evangelist and communicating product value across all internal and external channels, including OpenText executives, sales, media, and industry analysts; presenting at customer and industry events; and on digital channels such as webinars, blogs, and social media.
• Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, and optimizing marketing funnels.
• Creating compelling content to support lead generation, nurture programs, sales and partner enablement, web content and funnel optimization programs (i.e. slide decks, blogs, business white papers, Buyers’ Guides, success stories, videos, and similar.)
• Ensuring overall sales channel readiness through sales enablement activities.
• Monitoring the competitive landscape to define product positioning that differentiates.
• Maintaining competitive resources such as battle cards, wikis and enablement presentations.
• Identifying and capturing AI and IoT market and competitor trends to support sales and provide input on product direction.
• Planning and execution of quarterly product launches and releases, which may include strategies targeting new customers for OpenText.
• Aligning with product management to identify capabilities to meet current and emerging customer needs and position OpenText in new markets.