Product Marketing Manager at AppsForBharat

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

24 Sep, 26

Salary

0.0

Posted On

26 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Go-To-Market Strategy, Product Positioning, User Messaging, Feature Adoption, Product Analytics, Cross-functional Coordination, Market Research, User Journey Mapping, A/B Testing, CRM Management, Growth Marketing, Data Analysis, SQL, Mixpanel, Amplitude, Product Strategy

Industry

technology;Information and Internet

Description

PRODUCT MARKETING MANAGER Location: Bangalore (HSR Office) Department: Product ABOUT APPSFORBHARAT ABOUT APPSFORBHARAT (SRI MANDIR APP) AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We're backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India's fastest-growing Series C consumer-tech companies. Our flagship product, Sri Mandir, is the world's largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community. India's $44B devotion economy is still largely offline, and we're bringing structure, accessibility, and meaning to this massive market through technology. -------------------------------------------------------------------------------- ROLE OVERVIEW We are looking for a Product Marketing Manager to own the go-to-market (GTM) strategy and execution for new product launches and key feature releases across the Sri Mandir ecosystem. This is a high-impact role working closely with Product, Growth, CRM, Design, and Analytics teams to ensure every feature reaches users with the right positioning, messaging, and adoption strategy. You'll play a critical role in taking products from 0→1, driving feature discovery, user adoption, and long-term engagement. This role is ideal for someone with 4–6 years of experience in Product Marketing, Growth, or Product roles within a fast-paced B2C consumer tech startup. -------------------------------------------------------------------------------- KEY RESPONSIBILITIES PRODUCT GO-TO-MARKET (GTM) * Own end-to-end GTM planning and execution for new products and feature launches. * Develop launch plans, positioning, messaging, and rollout strategies. * Coordinate cross-functional execution across Product, Growth, CRM, Design, Content, and Analytics. * Ensure successful feature adoption through well-planned launch campaigns. PRODUCT POSITIONING & MESSAGING * Translate complex product capabilities into clear, user-centric messaging. * Define value propositions for different user cohorts. * Partner with Design and Content teams to create launch assets, in-app messaging, landing pages, and communication campaigns. FEATURE ADOPTION & GROWTH * Drive awareness, adoption, and engagement for newly launched features. * Monitor feature performance and identify opportunities to improve activation and usage. * Collaborate with CRM and Growth teams on lifecycle campaigns that increase feature discovery and repeat usage. 0→1 PRODUCT SCALE * Work closely with Product teams from the ideation stage through launch. * Validate messaging with users and internal stakeholders before launch. * Build scalable GTM playbooks that can be replicated across future launches. * Support experimentation around pricing, onboarding, and feature packaging where applicable. MARKET & USER INSIGHTS * Gather customer insights through research, feedback, and analytics. * Analyze user behavior and competitor offerings to identify opportunities. * Use data to refine messaging, positioning, and launch strategies. PERFORMANCE MEASUREMENT * Define launch success metrics. * Track adoption, activation, engagement, and retention for launched features. * Share post-launch learnings and recommend improvements for future releases. -------------------------------------------------------------------------------- IDEAL CANDIDATE PROFILE MUST HAVE * 4–6 years of experience in Product Marketing, Growth Marketing, Product Strategy, or Product Management within B2C/D2C consumer tech companies. * Experience owning GTM strategy for product or feature launches. * Hands-on experience launching products from 0→1. * Strong understanding of product adoption, activation funnels, and user journeys. * Experience working cross-functionally with Product, Engineering, Design, CRM, and Analytics teams. * Strong analytical skills with experience using dashboards, Excel, SQL, Mixpanel, Amplitude, or similar analytics tools. * Excellent written and verbal communication skills. GOOD TO HAVE * Experience in consumer apps, marketplaces, fintech, gaming, edtech, or content platforms. * Familiarity with experimentation, A/B testing, and growth frameworks. * Experience with CRM platforms such as CleverTap, MoEngage, or Braze. * Exposure to AI-powered consumer products or personalization is a plus. -------------------------------------------------------------------------------- WHY THIS ROLE MATTERS * Own GTM strategy for products used by millions of users. * Shape how new features are launched, adopted, and scaled. * Work at the intersection of Product, Growth, Marketing, and Analytics. * Build products that create meaningful impact while solving unique consumer challenges. * Clear growth path into Senior Product Marketing or Growth Leadership roles. -------------------------------------------------------------------------------- APPLY NOW Join us in reimagining how Bharat connects with faith, culture, and meaning through technology. Email: jasmine@appsforbharat.com [jasmine@appsforbharat.com]

Responsibilities

Own the end-to-end go-to-market strategy and execution for new product launches and feature releases within the Sri Mandir ecosystem. Collaborate with cross-functional teams to drive user discovery, adoption, and long-term engagement through data-driven positioning and messaging.