Product Marketing Manager at Arketa
New York, New York, USA -
Full Time


Start Date

Immediate

Expiry Date

04 Dec, 25

Salary

150000.0

Posted On

04 Sep, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

Arketa is building the operating system for modern fitness and wellness. Our mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes. We provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses—whether online, in-person, or both.
With Arketa, users can easily manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, and run marketing campaigns via text and email. We also offer fully branded apps and websites, so studios can deliver a seamless, professional experience across every customer touchpoint.
We’ve raised $15M in Series A funding and are growing quickly. It’s a unique moment to join us—we’re building a category-defining company in a fast-moving space, and we’re looking for teammates who are excited to help shape the future of wellness.

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Responsibilities

THE ROLE:

This role is perfect for an ambitious marketer looking to hone their product marketing skills, own projects from end-to-end, and shape the future of our marketing organization. This role is the third on the marketing team and will get to work closely with the Head of Marketing.

WHAT YOU’LL DO:

  • Key messaging & positioning - Gain a deep understanding of our existing partners and target partners and contribute to the development of key messaging and positioning for multiple stakeholders
  • Growth strategy - Own growth strategies and develop a systematic engine that drives continuous business impact across the user journey. Create and advance a learning-agenda by taking a hypothesis-driven approach and constantly testing, learning, and iterating
  • Go-to-market support - Assist in the planning and execution of go-to-market strategies for new channels and programs, as well as new product
  • Sales enablement support - Create email content, FAQs, product guides, and other resources that underline Arketa’s capabilities and value proposition
  • Subject matter expertise - Develop a detailed knowledge of the fitness industry and our stakeholders to inform content strategy
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