Product Marketing Manager (B2C SaaS / Marketplace Experience) at Jobgether

, , Colombia -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

0.0

Posted On

06 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, B2C SaaS, Go-To-Market Strategy, User Engagement, Conversion Optimization, UX Principles, Analytics Tools, Community Engagement, Content Writing, A/B Testing, Technical Fluency, Startup Mindset, Spanish, English

Industry

Internet Marketplace Platforms

Description

Product Marketing Manager (B2C SaaS / Marketplace Experience) Location: Remote Start Date: Immediate Contract: Freelance via Deel Jobgether is reinventing job search for the remote-first world. Our AI-powered platform connects global talent with remote opportunities, helping people find meaningful work through smarter job matching and career coaching. The Role We’re looking for a hands-on Product Marketing Manager (PMM) to lead the go-to-market strategy of our B2C Talent Product → Our model is a B2C SaaS freemium >< Premium model. This role blends product marketing strategy with growth execution, ideal for someone who understands the technical side of SaaS and knows how to turn a product into a movement. You’ll work closely with the founders and tech team to boost awareness, drive engagement, and convert free users into paying customers. Your Mission Own and execute the go-to-market strategy for our B2C product. Increase Premium conversion by improving messaging, in-product positioning, and user flow. Analyze and optimize the full user funnel → from landing to activation to conversion. Identify friction points in the UX and work with the team to resolve them. Design and run A/B tests to validate messaging, onboarding, and feature adoption. Set up and monitor key metrics using analytics tools (Mixpanel, Google Analytics). Build and engage communities across Reddit, LinkedIn, Discord, X, and niche remote forums. Write compelling content: newsletters, posts, replies, and AI prompt-based messages. Run messaging experiments and iterate continuously based on user feedback. Identify visibility opportunities and relevant partnerships. Move fast, test, learn, and double down on what works. Proven experience in product marketing and growth (B2C SaaS or Marketplace is a must). Strong understanding of conversion funnels, UX principles, and data-informed iteration. Proficiency with analytics tools like Mixpanel is required. Ability to simplify complex product flows and propose impactful improvements. Experience driving community engagement and grassroots awareness campaigns. Technical fluency: comfortable collaborating with product and development teams. Lean, startup mindset: autonomous, creative, and action-oriented. You speak English and Spanish. Bonus: interest in career development, job search tools, or the remote work ecosystem. Work directly with the founders on a product with real social impact. Fully remote, async, and flexible work environment. Flat hierarchy, fast decision-making, and freedom to take initiative. #LI-CL1

Responsibilities

Own and execute the go-to-market strategy for the B2C product while increasing Premium conversion through improved messaging and user flow. Analyze and optimize the user funnel and identify friction points in the UX to enhance user experience.