Role: Product Marketing Manager
Base Salary: $115,000 - $140,000 USD
Description: Blackthorn is looking for an experienced and self-starting Product Marketing Manager to join Blackthorn’s growing Marketing team. This role is ideal for someone who thrives in a scrappy, high-impact environment and is eager to build a product marketing foundation from the ground up.
You’ll be the connective tissue between our Product, Sales, CS, and Marketing teams, driving compelling product positioning, strategic launches, sales enablement, and customer insights across our Salesforce-native apps.

• Define and Own Product Positioning: Craft and continuously refine differentiated messaging frameworks that resonate across personas and industries like higher education, nonprofits, and healthcare, emphasizing the value of being Salesforce native.
• Go-to-Market Execution: Develop and own end-to-end GTM strategies for new products and major features. Define launch tiers, build narratives, and execute internal/external campaigns to support adoption.
• Sales Enablement: Create compelling collateral, decks, battlecards, one-pagers, and training for the Sales and CS teams to support the buyer journey.
• Customer & Market Insight: Conduct customer interviews and market research to uncover pain points, use cases, and competitive dynamics to inform positioning and product direction.
• Cross-functional Collaboration: Partner with Product to influence the roadmap based on market feedback and partner with CS to uncover expansion and retention levers.
• Competitive & Market Intelligence: Build frameworks to monitor the competitive landscape and market trends in Salesforce-native apps and event tech.
• Thought Leadership Support: Partner with the broader Marketing team to produce product-centric website content, blog posts, webinars, and case studies that spotlight customer success and product value.