EXCITING PRODUCT MARKETING MANAGER OPPORTUNITY - B2B CYBERSECURITY SECTOR

Are you a talented Product Marketing Manager with a passion for cybersecurity? We are working with a rapidly growing B2B vendor in the email security space who is seeking a skilled individual to join their dynamic team. This is your chance to take ownership of product positioning, messaging, and go-to-market strategy for a cutting-edge product.

ABOUT THE ROLE:

As a Product Marketing Manager, you will play a key role in driving the product’s success by crafting clear, impactful messaging and developing go-to-market strategies that will help global expansion. You will work closely with cross-functional teams, lead product launches, and help communicate the product’s unique value to customers and internal stakeholders.

KEY RESPONSIBILITIES:

• Conduct in-depth research to understand customer needs and create detailed user and buyer personas
• Own product positioning, ensuring messaging is clear, compelling, and aligned with customer needs
• Develop and create marketing materials including sales presentations, datasheets, battlecards, whitepapers, guides, and online content
• Lead the development and execution of successful product launches
• Stay on top of competitor products and market trends, identifying opportunities for differentiation and growth
• Provide training and support to sales teams and partners, enabling them to communicate product benefits effectively
• Gather customer feedback and incorporate it into ongoing product and marketing strategies
• Manage internal communications, ensuring timely and accurate release of information